H OW T O G O S OCIAL In the Timeshare Industry. W HAT IS S OCIAL MEDIA ? “Social media describes the online technologies and practices that people use.

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Presentation transcript:

H OW T O G O S OCIAL In the Timeshare Industry

W HAT IS S OCIAL MEDIA ? “Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives and media.” Source: Social media is… Popular, Conversational and Fast

I DENTIFY YOUR AUDIENCE AND SET GOALS Who do I want to communicate with and why? What are people currently saying about my website or business? Which type of person is likely to purchase my product or service? What tools or online services does my target audience use? Which websites does my target audience frequent? Increased brand awareness Improved reputation management Improved search engine optimization rankings Increased visitor traffic Improved sales for a product or service AudienceGoals

W HAT A SOCIAL MEDIA PROGRAM LOOKS LIKE Social Networks Articles, News, Events Photos Social Book- Marking Blogs User Generate d Content Videos Create Buzz Get Involved Reach Goals Social Media Channels Build & Strengthen Reputation

G ET I NVOLVED & M ONITOR THE C HATTER People are talking…Are you listening? Set up Google alerts with key words related to your resorts, destinations, competition; anything that will influence your business and customers. Search key words on twitter Search TripAdvisor, Yelp! and other travel review sites using key words. Search blogs that are pertinent to your industry on Technorati or Afrigator, for example. Once you identify these blogs, contribute comments and link your blog.

B UILD AND S TRENGTHEN Y OUR R EPUTATION

Facebook Profile & Fan Page Reach out to client base and industry partners Listen and share interesting topics with your audience Twitter Profile Search for tweets using key words & start following Use key words in your tweets to build your followers YouTube and photo sharing sites such as Flickr Account Create videos & photos that represent your resort, destination and message Blog Tell your story, establish yourself as an authoritative resource Write about what is important to your audience Build

LinkedIn Participate in groups that discuss your business and network with peers. Gather ideas and stay fresh. askMando & Perspective Forums Industry-specific social sites that provide networking opportunities and SEO opportunities. Participate. Digg and Del.icio.us These are two more popular bookmarking sites that increase your SEO ranking. Use proper tags/key words. Technorati and Afrigator Two examples of Blog Search Engines Upload your blog here for additional SEO opportunities. Strengthen

FESTIVA HOSPITALITY GROUP F ACEBOOK AND B LOG

B LUEGREEN R ESORTS T WITTER AND F ACEBOOK

SPI T IMESHARE S OFTWARE F ACEBOOK P AGE

G O S OCIAL & G ET IN THE CONVERSATION Between 2008 and 2010, social media participation has grown by 24% among US online leisure travelers *. Active unique users of social networks are up 30%, rising from million in February 2009 to million in February 2010 **. People are talking. Your competition is listening and engaging. Your brand is being discussed. This is your opportunity to reach your goals! *Source: July 28, 2010 How Travel eBusiness Can Engage Conversationalists, The New Social Media Group **Source: The Nielsen Company