November 2003 Presented to “Commercializing RDF” Semantic Software Solutions for Enterprise Web Management International World Wide Web Conference 2004

May 2004 Vision “Brandsoft believes that RDF is to enterprise software what IP was to networking......RDF gives control of data and metadata back to the customer…...just like IP gave control of the network back to the customer” Disruptive Technology

May 2004 Business Context RDF (meta data) based solutions help: 1. enable accountability… so companies can better execute their business strategies… using their next generation web site 2. enable computers to perform more of the web, content administration, and work-flow related processing…saving time and money 3. CEO and executive team manage a company’s resources (RDF): people, processes, and systems across the extended enterprise RDF + XML

May 2004 Today’s Corporate Web Problem Resources include people, processes, unstructured and structured data Governance little or no publishing accountability or controls Revenue growth misaligned departmental strategies inability to respond quickly to market changes Cost structure redundant infrastructure resources too many point-product solutions Web sites: are hard to consistently maintain ….relate….and update content and data…. in a timely cost effective manner…..so … the site(s) do not consistently reflect the latest corporate, brand, and product strategies Gaining Control

May 2004 Enterprise Web Management Enterprise Web Management (EWM) EWM Defined Process of controlling and executing publishing across the extended enterprise using the Web as the process engine

May 2004 Our Solution Integrated “smart enterprise suite” of “model driven” software for Enterprise Web Management standardization to: - control costs - control publishing - respond to change

May 2004 How Do We Do It - RDF Models Vocabulary Model Organization Model Publishable Object Model Other Models

May 2004 Benefits To Customers Ability to “execute” business strategies better by: collaboration to connect organizations, people, processes, and content leveraging metadata to drive work-flow, integrate applications, and manage localized content reducing cost of overall web presence having computers do more of the work improving web visitor experience via: consistent look, feel, and navigation no dead links cross selling and rendering of related content

May 2004 A Day In The Life… A day in the life of enterprise users… managing content and publishing… to the Web and other areas…

May 2004 Creating Content Users build content with their tools of choice for publishing to various areas Word, Notepad, Dreamweaver… Content is stored in the user’s local file system People may have content authored, contribute, or originate using various tools and processes A day in the life… Users create static content on a local system for publishing is used to communicate with the desired groups Users create content with standard tools

May 2004 Marketing Services Brandsoft Page Publisher A day in the life… Brandsoft templates provide publishing controls Marketing Services uses Brandsoft Page Publisher to build templates which may be ‘locked’ Templates control brand identity, enterprise visual standards, and Web page headers and navigation

May 2004 Process Automation Brandsoft Process Manager Brandsoft uses a browser- based forms system to manage adds, changes, and deletes for publishing Brandsoft Process Manager automates these processes using notifications and alerts when initiating sign-in to the enterprise home page A day in the life… Process Manager’s workflow is controlled via the enterprise Web site and with entitled sign-in for users involved in the process Brandsoft Process Manager provides publishing automation

May 2004 Benefits To (ISV) Brandsoft unique flexible offering: “model driven software” and “queries” enable application intelligence and business rules (gained from RDF models) extend product functionality without changes in code, thus reducing overall development costs leveraging metadata to cost effectively drive integration of disparate third party applications and services

May 2004 November 2003 Presented to Thank you! Frank Careccia CTO Brandsoft, Inc