Adding Value: The Future of Marketing MKT 6800 Dr. Don Roy January 28, 2015

A Marketing Dichotomy Technology is enabling introduction of numerous innovations in marketing Marketing still plagued by the old school, interruptive model The future of marketing does not depend on the technology as much as it depends on how marketers use technology to help customers Marketing with Meaning

For Discussion 1.How would you define “Marketing with Meaning?” 2.Are there risks in developing tools that could lead a customer to select a competitor (e.g., as a result of reading user reviews or using information you provide in a buying guide)? 3.Can you think of a brand that practices Marketing with Meaning? How does it excel at “behaving like a neighbor?”