Week February 16, 2015 – February 20, 2015 DECA NEWS: Are you OFFICER MATERIAL? Pick up your Officer Intent Form today! Need Community Service Hours? Sign up to help with the King George Home Show, Meet in the Middle, and the Relay for Life Team! Join your Officer Team at the Sponge Bob Movie – Thursday at Paragon – Show starts at 5:05pm Due This Week: Unit 1 Vocabulary & Assess for Understanding - Due Thursday Unit 1 (Chapter 1&2) Test Friday! m/plan-your-future/blog-articles/7- apps-that-matter-for-high-school

 Early Work: What is initiative?  Today’s Objective: Examining Marketing & BusinessExamining Marketing & Business  Activities  Vocabulary – Define by Thursday in composition book Vocabulary  Unit 1 – Chapter 1 & 2 –  Vocabulary & Assess due Thursday  Chapter 1 – Notes & discussion  Essential Question – How do businesses keep their customers?  Pick a partner and complete the project  Homework: Vocabulary & Assess for Understanding due Thursday! ☞ Point of the Day: You already know a lot about MARKETING because it is all around YOU! One ought, everyday, to hear a little song, read a good poem, see a fine picture, and speak a few reasonable words. Magic Monday Morning – Manners Moment

 Early Work: What are the Four Foundations of Marketing?  Today’s Objective: Examining Marketing & BusinessExamining Marketing & Business  Activities  Vocabulary & Assess for Understanding– answer in composition book after Vocab for Unit 1 (due Thursday)  Chapter 2 – notes & discussion  Essential Question – How do stores use the 7 Ps to create an effective marketing mix?  Homework: Unit 1 Test Friday ☞ Point of the Day: The 7 Functions of Marketing are Channel Management, Marketing Information Management, Market Planning, Pricing, Product/Service Management, Promotion, and Selling. It is better to offer no excuse than a bad one. Tough Tuesday – Name that Company

 Early Work: What is a Target Market?  Today’s Objective: Examining Marketing & BusinessExamining Marketing & Business  Activities  Chapter 1 & Chapter 2  Notes & Discussion – Focus on Market Segmentation (Pg 43)  Assess for Understanding – Page 25 & Page 51 – answer in composition book after Vocab for Unit 1 (due Thursday)  Careers Chatroom – page 21 & 47 - discussion  Homework: Unit 1 Test Friday ☞ Point of the Day: The Economic Benefits of Marketing are new/improved products, lower prices, added value. When you were born, you cried and the world rejoiced; live your life so that when you die, the world cries and you rejoice. Wicked Work Wear Wednesday & Role Play Day!

 Early Work: Newspaper Day – The Free Lance Star What does SWOT stand for?  Today’s Objective: Examining Marketing & BusinessExamining Marketing & Business  Activities  Study your Notes, Assess for Understanding and Vocabulary for Unit 1 Test on Friday.  Using the computer and your table partners:  Complete on page 26 - #10, 11, 12, 13 & 16  Complete on page 52 - #10, 11, 12 & 15  Discussion of what your tables found  Be sure everyone has their name on paper and turn in.  Homework: Unit 1 Test Friday ☞ Point of the Day: A SWOT analysis is a critical look at anything – allowing a business to be more competitive. Sharing food with another human being is an intimate act that should not be indulged in lightly. Thundering Thursday – Share a Weird Fact today!

 Early Work: What is Market Segmentation?  Today’s Objective: Examining Marketing & BusinessExamining Marketing & Business  Activities  Unit 1 Test – Complete and turn in  Journal – “My greatest weakness & My greatest strengths”  Leave composition book here for grading.  Homework: None – Have a great weekend! ☞ Point of the Day: Market Segmentation describes a target market by demographics, geographics, behavior, & psychographics. Good advice is always certain to be ignored, but that’s no reason not to give it. Foxes Friday - The Week’s Wrap-Up & Good News!

 Marketing  Goods  Services  Marketing Concept  Utility  Form Utility  Place Utility  Time Utility  Possession Utility  Information Utility  Market  Consumer Market  Organizational market  Market Share  Target Market  Customer Profile  Marketing Mix  SWOT Analysis  PEST Analysis  Marketing Plan  Executive Summary  Situation Analysis  Marketing Strategy  Sales Forecasts  Performance Standard  Market Segmentation  Demographics  Disposable Income  Discretionary Income  Geographics  Psychographics  Mass Marketing Write words & define in your composition book – due by Thursday with Assess – Ch 1 & 2 Assess for Understanding – Pg 25, #2-9 & Pg 51, #2-9 Assess for Understanding – Pg 25, #2-9 & Pg 51, #2-9

 Examining Marketing & Business  Explain the different types of organizations (for- profit, non-profit, government).  Explain the nature of business activities.  Explain the marketing concept and its historical development.  Explain the components of the marketing mix.  Describe trends in marketing.  Explain the functions involved in marketing goods and services.  Explain basic financial statements. CTE Competencies Linked to SOLs

This first Unit discusses the importance of marketing and the fact that marketing is all around us. A passing hiker in a national park might be wearing a t- shirt with a corporate logo. A sign on the side of a country road could announce fresh eggs for sale. In a mall or a major city, the marketing is much more intense. Everywhere you look, you see signs, brands, and ads. Marketers understand that for a good or service to be successful, they first have to find out who needs it or has an interest in it. Marketers must determine who their potential customers are among many diverse groups of people.

6. Because of their strategic significance in providing place utility, it is usually easier to change price or promotional efforts than to change A. distribution channels. B. target markets. C. market strategies. D. packaging. 7. Which of the following is a barrier to effective listening: A. Concentration B. Empathy C. Distractions D. Open-mindedness 8. One of the disadvantages of using nonverbal communication is that it A. is not a common form of communication. B. may not be interpreted accurately. C. is not considered courteous. D. may not be noticed by the listener. 9. What communication style is most appropriate to use when you are providing a friend with personal advice? A. Judgmental B. Formal C. Empathic D. Businesslike 10. Business employees who participate in group discussions should present their ideas and opinions in a(n) A. argumentative way. B. written format. C. assertive manner. D. nonverbal style.

SITUATION: You are to assume the role of supervisor for a group of customer service representatives at a franchised auto dealership. The dealership’s mission for handling customer complaints is to “do what needs to be done in order to ensure customer satisfaction.” This policy is part of the franchise agreement with the auto manufacturer. A recent report from the auto manufacturer indicated that your customer service representatives are not handling customer complaints uniformly, nor are they receiving goods grades in follow-up customer satisfaction surveys. This poor evaluation has led to problems among your employees, who are trying to put the blame elsewhere. ACTIVITY: The general manager of the auto dealership wants to know how you plan to resolve this problem with your employees. He has asked you to prepare a plan for an upcoming staff meeting, where you address this issue. He wants to see an outline of your plan and hear exactly how you will conduct the staff meeting. EVALUATION: You will be evaluated on how well you meet the following performance indicators: - Explain the nature of positive customer/client relations - Foster positive working relationships - Give directions for completing job tasks - Conduct staff meetings - Establish standards for job performance.

 R-E-S-P-E-C-T EVERYTHING!!!  Your supplies – bring your stuff every-day! Bring your book every-day! Bring your notebook & composition book every- day! Bring pen/paper/thinking cap/open mind ever-day!  Place all bags on the floor under your table!  Wait for Teacher instruction before beginning activity!  Passes out of Class - No Exit First 10/Last 10  One person out of room at a time  Pass Board – USE IT!  Keep it short!  Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you.  No talking while Teacher or others have the floor.  Watch your language and mind your manners, please.  All School Rules will be followed without question.