HEADLINE EXAMPLE Proprietary and Confidential STRONGVIEW ADVANTAGE TERADATA – STRONGVIEW INTEGRATION

Proprietary and Confidential Reintegration of campaign data back into Teradata ARM Data transmission latency Lack of advanced marketing features Recurring and escalating CPM fees Issues with scalability, performance and usability Are you experiencing any of these challenges with your existing ESP? FRUSTRATION

Proprietary and Confidential Increase the value and ROI of your Teradata ARM implementation Integrate natively with ARM output tables, eliminating manual data transfer Easier re-integration of data and correct attribution to Teradata ARM Increase data transfer frequency, allowing a real- time view of customer activity THE SOLUTION Teradata + StrongView

Proprietary and Confidential EXPERIENCE YOU CAN COUNT ON: OVERSTOCK Extensive RFP and market review. Live in 3 months, including both ad-hoc & transactional campaigns. Integrate deeply with Teradata for all batch & triggered/transactional s. Provide marketers with a sophisticated app for channel execution.

Proprietary and Confidential EXPERIENCE YOU CAN COUNT ON: THE COSMOPOLITAN OF LAS VEGAS Offered the tightest integration with Teradata. Easiest most intuitive UI for marketing team. Increased campaign performance and streamlined execution. Ability to execute more sophisticated campaigns that are highly dynamic and automated.

Proprietary and Confidential T ERADATA ARM: H OW IT W ORKS Develop Communication Define Target Groups Validate & Launch Communication Reports Data Mapped To ARM Response Tables Success, Aggregate, & Tracking Data Point to Data Source Define Target(s) Create Message Templates Create Mailing Response Data Launch/Schedule Mailing Reports ARM UI ARM Generated Temp Tables Message Studio Track & Collect Response Data Data Warehouse StrongView Data Connect

Proprietary and Confidential Increase the value and ROI of your Teradata ARM implementation Integrate natively with ARM output tables, eliminating manual data transfer Easier re-integration of data and correct attribution to Teradata ARM Increase data transfer frequency, allowing a real-time view of customer activity SUMMARY