Powerful Content Marketing Solutions ‘Reaching Millions Through Guaranteed Media Placements.’ Content Marketing  Native Advertising  Public Relations

78% of CMOs think custom content is the future of marketing. - -Hanlywood Business Media 80% of BDMs prefer to get information from a series of articles vs. an ad. --Content Marketing Institute 90% of consumers find custom content useful. –TMG Custom Media 58% of consumers trust editorial content. -Nielson 52% of content marketers feel challenged by their budget. --CMI Content creation is ranked as the single most effective SEO technique. --Marketing Sherpa Articles with images get 94% more views. —Content+ 85% of B2C content marketers tailor their content. --CMI Content Marketing by the Numbers 62% of companies outsource their content marketing. --Mashable

Content Marketing Grows in Importance as CMO’s Plan Ahead

Content Marketing Delivers Proven ROI—Particularly Articles, Infographics and Social Media Marketing—NewsUSA’s Specialties* *Please see Appendix for additional data.

 Increase brand awareness, consideration and preference of products and services within contextual, trusted, supportive editorial environment.  Provide CTAs* that enhance website value: Readership and views enhance engagement and increases traffic-- sites work harder and deliver more returns: ◦ Improve SEO– higher ranking, more visibility. ◦ Grows audience, website and social views and total reach. ◦ Drive transaction and lead-generation.  Stretch Marketing Dollars– NewsUSA is an extremely efficient marketing tactic compared to other forms of paid, earned and owned media. *Call to Action or Response Mechanism

 NewsUSA helps businesses and organizations reach mass audiences by providing guaranteed news and media placements of custom content in a variety of formats.  NewsUSA partners with The Associated Press, major networks, news outlets and social media sites and guarantees placements. Flat-rate pricing* includes all content creation and analytics/ reporting.  NewsUSA clients from Fortune 500 companies and institutions to one-person PR shops depend on NewsUSA’s reliable, proprietary proof of placement results that deliver tens of millions of impressions. *NewsUSA will meet or beat any competitor's investment level for comparable programs.

 Develop a content strategy: ◦ 1) Define your goals 2) Develop content concepts and 3) Create a calendar for releases. Consult with your NewsUSA rep and check out a typical Content Calendar here.  Choose tactics: ◦ Companies use an average of 4 methods—NewsUSA offers 7 strategies— next slide for details.  Create and collaborate with NewsUSA: ◦ NewsUSA handles everything from content creation to distribution and reporting. NewsUSA editors develop engaging content offerings proven to work. See examples here:

 Traditional Print/ Digital Mats: News content feature-- including SEO & SEM keywords and response mechanisms-- in newspapers and on websites guaranteed placements; 20+ million guaranteed minimum total reach.  Social Media Syndication: Mat release through a 100+ social media channels to reach new audiences and influencers who will share your content. SEO & SEM keyword friendly. Example sites: Buzzfeed, Digg, Reddit, flickr, FriendFeed and StumbleUpon, among others.  Infographic: Graphic design content that readers ingest and consume quickly. NewsUSA or client produced placements.  Video: Effective online option great for how-to’s and product promotion. Video content included in 400+ network placements.  PSA Graphic: Deliver your PSA to digital media outlets placements.  Radio Releases: Radio releases are like PSAs for your ears: useful, catchy, and audiences remember them radio stations across the U.S.  Hispanic Releases: NewsUSA’s staff of translators will develop print mats with content that targets the large US Spanish-speaking population.

Sample Recommendation

 What is the difference between NewsUSA and PR Wire Services? NewsUSA is a strategic solution provider that handles everything from content creation through distribution (partners like Associated Press, hundreds of news outlets, radio stations and social networks) and reporting. PR Wire services merely send your press releases to news desks with no guarantee of pick-up or effectiveness.  Who creates my company’s content? NewsUSA writers, graphic designers and editors work with you to develop content that communicates to your audience and meets your marketing objectives.  Which is better- evergreen or promotional content? Each addresses a different goal. Evergreen content is relevant all year and delivers topical, helpful information for consumers that builds your brand. Promotional offers are time sensitive and drive transaction and leads. All contain response mechanisms like links, 800-numbers and website URLs.

 How do I know that my placements actually ran? NewsUSA provides in-depth reporting and clips to prove coverage in Excel documents with screenshots and 3 rd party metrics. In fact, if a NewsUSA release ever misses the mark NewsUSA will run it again at no charge placements guaranteed!  What will the reporting cover? Reach, ad equivalency value and ROI. NewsUSA never uses multipliers or pass-along estimates. See NewsUSAAdvantage.com for case studies, reporting examples, testimonials and additional information.  Are frequency discounts available for multiple placements? Yes! Please call your NewsUSA rep to learn about frequency discounts, multiple channel discounts and more!

Appendix

HGTV Case Study Consumer-focused content Supported HGTV promotion SEO Keywords Associated Press style Results tracked into a collective report with real-time accessibility 1,160 placements Total Ad Value Equivalency $390, ROI = 111 to 1

Foundation for Chiropractic Progress Case Study Consumer-focused content Supported Foundation for Chiropractic Progress SEO Keywords Associated Press style Results tracked into a collective report with real-time accessibility 11,561 placements Total Ad Value Equivalency $1,293, Total Reach 478,639,281

Sample Screenshots of Placements

3-Column Mat Release With Color Photo Destination promos Call to Action Color Photo

3-Column Mat Release with Infographic Client promo Call to Action Infographic

Trusted Consumer Brand Partners

Trusted PR Agency Partners

Sample Web Clip Report Confirmation of Content Run, Total Impressions, Advertising Effective Value

Program Investment Levels* Worksheet *Per Each Run

New Partner Promotion Employee Incentive Customer Response Incentive Goodwill Program Enhancement