Basics you should know How to work with a designer
Image File Types jpeg- Not transparent png- Transparent CAN’T SCALE UP ai- Illustrator file eps- Generic Vector svg- Another Vector CAN SCALE UP psd- Photoshop ai- Illustrtor Indd-InDesign Fla-Flash Original Files Can only be opened in specific program
If you DON’T have a vector logo, GET ONE This is the file to give to the designer
Fonts Times New Roman Garamond Georgia Cambria Helvetica Arial Verdana Calibri
Helvetica iPhone Font, Government Signs
Font Types
Printers CMYK vs RGB Bleeds & Marks
Do’s & Don’ts
Don’t
DO flatuicolors.com
DO
thenounproject.com flaticon.com
Branding
Creative Mediums
Working with a Designer Have a style guide
Finalize your content
Clear deadline Check in periodically Ask how long the project will take Variations take time Options take time Videos, websites, and multipage documents are very time consuming Time
Show examples of what you like Look to big companies not just non profits
Acknowledge designers have training and knowledge in this field
Acknowledge there are industry standards you might not be aware of
Remember that most graphic designers aren’t writers. It’s not their job to edit writing
Consider “less is more” with your content and word count
Effective critiquing