Counting the Benefits – Linking Health and Transport to Benefit Business Presentation to ECOMMs 14 th May 2009 Arlene Finn, Sustainable Travel Officer Finola ODriscoll, Transportation Planner One Small Step Programme, Dublin Transportation Office

Presentation Outline Irish context – modal shift needed/ DTO TDM programmes The Pedometer Challenge – practical implementation Lessons Learned

Modal shift needed in Ireland Baseline – 1.7m+ driving in 2020 Drivers post T21 investment in PT 50:50 modal share 40:60 modal share Mobility management No of trips : Distance to work doubled; number of journeys doubled, rush hour lengthening

Where mobility management fits: Infrastructure Provision + Travel Demand Management WTP programme/ network Packages of incentives and deterrents Green-Schools Ireland – school TPs Adamstown SDZ Pilot Residential TP

Smarter Travel - Ireland

Pedometer challenge Sept 2008 for 1 month Joint initiative of Irish Heart Foundation, One Small Step & partner organisations 1700 people in 16 companies registered 9% increase in people walking to work

Pedometer challenge

Pedometer challenge 363 teams registered, over 240 logged steps Teams not reaching 10K steps per day – still logging steps (still involved!) Team Captains Evaluation – 9% modal shift in favour of walking (from 34% to 43%) Mostly female involvement (78% of Team Captains responding)

Pedometer challenge Barriers to Physical Activity (and therefore walking/ cycling for commute): Lack of self confidence Lack of self-management skills Lack of social support Lack of family support Pedometer Challenge addresses these – fun, no specialist equipment, support from workplace, no fear of injury, convenient as its part of commute/ lunchtime

Pedometer challenge Team Captains Evaluation: 85% - challenge made them aware of how much/ little activity they do 99% intending to exercise once the challenge was over Challenge = ideal primer initiative for health & mobility management professionals

Pedometer challenge Team Captains Reason for Participating in the Challenge

Pedometer challenge Comments from the winning team: an excellent idea, being part of a team was a great motivator it was nice to be part of an activity common to the wider organisation The challenge generated a very positive team spirit

Pedometer challenge Coordinators Evaluation: 80% would do it again 60% - challenge encouraged staff to walk for commute Management supportive (& participating) Comment that challenge lead to person buying a bike

Pedometer challenge Lessons: Pedometers Coordination of initiative Step logs Male involvement

Pedometer challenge Very successful partnership between health charity, business and transport body. Drew organisations in Raised money for IHF Increased interest in Mobility Management from Irish organisations

Contact Arlene Finn - Sustainable Travel Officer Finola ODriscoll - Transportation Planner The Dublin Transportation Office Floor 3, Block 6/7 Irish Life Centre Lower Abbey Street, Dublin 1, Ireland Tel