R egional networks for sustainable mobility in Upper Styria West: A multi-method approach under application of Social Network Analysis ECOMM 2010, Graz Dr. Bibiane PuhlDr. Martin Berger Dr. Ulrich Bergmann Dr. Markus Frewein

2 Agenda Problem discussion Decision making Implemen- tation Problem analysis I. Development of the region III. Research project: Implementation strategies of mobility management for regions II. Regional Transportation Master Plan

3 Agenda I- Development of the region Problem discussion Decision making Implemen- tation Problem analysis space population economics social infrastructure tourism Integrated analysis of: trans- portation

4 Case study: Upper Styria West Upper Styria West

55 Prognosis population 2026

6 Prognosis motorization

7 Conclusion - Development of the region 7 1. Demographic Change Decrease of population, especially in small villages Change of the age structure Low demand for public transport increase of elder people with strong car affinity increase of car ownership decrease of public transport captives (less pupils) implementation of flexible public transport systems 2. Transportation implications of Demographic Change Long distances to reach working places, schools…. Increase of costs per head for transportation infrastructure Demand Supply priorization of transportation infrastructure projects implementation of mobility management

8 Agenda II - Regional Transportation Master Plan Problem discussion Decision making Implemen- tation Problem analysis Regional Transportation Master Plan Upper Styria West

9 Central topics of Transportation Master Plan Traffic safety Regional mobility management Climate protection and energy efficiency Using modes of sustainable transport Accessibility and optimization of motor vehicle transport Central Topics Accessibility and optimization of public transport

10 Regional Mobility Management How important is Mobility Management for you? 10

11 Regional bus in Aichfeld Tälerbus (Bus to bring tourists in mountainous areas) E-mobility (Naturpark Zirbitzkogel- Grebenzen) Hot Spots Mobility Management Citybus in Judenburg Murradweg (cycle path along the river Mur)

12 Agenda III – ImMoReg (research project) Problem discussion Decision making Implemen- tation Problem analyses ideas into action: the first step Research project: Implementation strategies of mobility management for regions

13 Regional Actors Administration Mayor Transportation companies Representatives of the region Regional organizations und associations Citizens' initiative Tourism Lobbys Local authority

14 Integration into regional network

15 Perfect communication network

16 Social Network Analysis Social network analysis in order to ask … …how the regional mobility network is figured …who are the key-players …which actors or groups cooperate

17 Identification of key-players ImMoReg

18 District segmentation ImMoReg Murau Knittelfeld Judenburg Andere 18

19 Institutional segmentation ImMoReg Education Tourism Companies Transportation companies Administration Politics Regional organisations 19

20 First findings - Social Network Analysis Robustness in the social network Identification of several key-players with strong relations to other actors (stable triangle relations) Diversity in the social network Interaction between Administration/Politics to Transportation companies Interaction between districts (Murau – Knittelfeld) Interaction between regional organisations, politics and administration.

21 Next Steps of ImMoReg Identification of innovative, sustainable mobility management solutions for regions Tracing of political processes of implementation in order to show conditions and factors for a successful or failed realization of mobility management

22 Thanks for your attention!