Southern African Citrus

CITRUS GROWERS’ ASSOCIATION Established in 1997 after deregulation Members are all citrus growers in South Africa, Swaziland and Zimbabwe Main focus is research and market access Other focus areas include transformation, information, market development and logistics Have representatives in Washington, Brussels and Moscow

386 registered exporters moving 2.5 million tonnes of fruit per year to 70 countries around the world Export value of nearly $2 billion, with industry employing people full time with 2 million dependents Fruit is 50% of agricultural exports accounting for 1.5% of the country’s GDP

Market Distribution USA 2.7% South America UK 12% N&S Europe 38% Middle East 17% Japan 6% South East Asia 9% Australia E Europe & Russia 12% Africa 1.1% Canada 2% China 0.2%

Exports by Product PRODUCT% VALENCIAS47 NAVELS23.1 GRAPEFRUIT12.6 LEMONS9.7 SOFT CITRUS7.6

Strengths of Southern African Citrus Well managed food safety environment Excellent plant health record Quality assurance Spread of products Long supply season Excellent logistics infrastructure Institutional memory and knowledge

Major destination ports of RSA fruit (34 Ports = 1,4m pallets) PORTPALLETS (X 1000) ROTTERDAM219 ST PETERSBURG176 JEBEL ALI135 VLISSINGEN94 TILBURY76 HONG KONG52 JEDDAH42 PHILADELPHIA38 TOKYO38 DAMMAM35

Challenges in the Russian Market Perishable nature of our products Infrastructure – cold stores at ports Credit guarantees Competition (northern and southern hemisphere) Swaziland/Mocambican/Zimbabwe documentation and trade agreements Developing contacts Visa formalities

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