Active Video makes any video Interactive Vassili Akimov 2006

Hyperlinks for video

Interactive Business Card

Commercial Applications Interactive Advertisement Video Manuals & Instructions Educational Projects Virtual Video Tours Cultural Projects

The Problem We Address Delivery of video content is linear and inefficient Too much information, too small a window Cumbersome process to find desired information As a result, People: Get distracted along the way Do not get access to what they need

The Opportunity Active Video’s technology enables a Business to Provide more information about its products and services Reach a larger audience Attract more customers Reduce advertising and personnel training costs

Business Model Active Video Scenario & design Initial video footage Hyper video programming Tech support Interactive multimedia project Business Client End User Strategic Partner

The Proposed Markets

Revenue Generation Colleges Schools Training Institutions Advertising Agencies Video Game Creators Government Cities Museums Educational Multimedia Products Interactive Advertising Video Games Cultural Multimedia Products End user Develop Strategic Partner Build client network IP Development

Anticipated Competition Macromedia Studio 8 Active Video Web Sites LAN projects Disk Projects Interactive Television

Proposed Business Strategy Initial Target Markets Medium-sized advertising agencies, training institutions Active Video’s Market Advantage Reduced cost of advertising – customer outreach Reduced cost for preparation of e-learning materials Reaching Targeted Markets Direct Promotion Strategic partnerships

Intellectual Property & Tech Validation Intellectual Property Protection One patent protecting the basic technology issued in Russia 2 patents pending in Russia 3 current patents pending in US and Europe Several more patentable concepts in progress Published Articles & Conference Presentations Presentation at CeBIT, Hanover, Germany, March 2004 Presentation at SVOD, Palo Alto, California, US, Nov Presentation at Russian Economy Days, Helsinki, April 2006

Success Strategy Sales of Active Video Packages Further development of the technology Attracting Investment and Strategic Partners Studios for individual users Go IPO Exit strategy Selling Company assets, including existing products and patents, to one of the leaders in Interactive Software Production such as Adobe.

Key Milestones Completion of US market study Preparation of first line of software tools Initiation of product sales in the US Develop at least 3 business clients Achieve $350,000 revenue per client Transform standard business solutions & production patterns into market realities Generate $1 million revenue in US market

Deal Terms Proposed Business Structure: Joint Venture Partners Staff Angel Investors Venture Capitalists Capital Allocation Share holding, based on investment level Profit sharing, based on participation in further development of technology and marketing

Use of Funds Establish US operational office Advertise and promote Create and maintain small US studio Maintain and further develop software packages Required Capital $5M

Management Team Business Management Ruslan Kaftanatii CEO, Founder and main investor Professional investor/manager Since 1995 Manages “Mashservice”, which has generated >$25 million revenue since he founded it in 2001 Technology Development Team Alexander Belenov Chief Technology Officer More than 10 years experience in designing and managing IT projects Active Video has 14 developers with scientific backgrounds and extensive experience in software development and support

Active Video is Poised for Success Strong IP protection Large/lucrative market segments Low product development costs Proposed business solutions/production patterns appropriate for various markets Native interface, ease of use

Thank you! Akimov Vassili Active Video