Campaign Management

Real-time marketing History 1 Real-time marketing techniques developed during the mid-1990s following the initial deployment of customer relationship management (CRM) solutions in major retail banking, investment banking and telecommunications companies. The intrinsic and prevailing 'heavyweight' nature of the key CRM vendors at this time, who were generally focused on major back-front office system integration projects, provided an opportunity for niche players within the campaign management application arena.

Database marketing Background 1 Shaw incorporated new features into the Kestnbaum approach, including telephone and field sales channel automation, contact strategy optimisation, campaign management and co-ordination, marketing resource management, marketing accountability and marketing analytics

Political campaign - Political consultants 1 Political campaigns in the United States are not merely a civic ritual and occasion for political debate, but a multi-billion dollar industry, dominated by professional political consultants using sophisticated campaign management tools, to an extent far greater than elsewhere in the world

Advertising agencies - Digital agencies (formerly known as interactive agencies or new media agencies) 1 Often, interactive agencies provide: digital lead generation, digital brand development, interactive marketing and communications strategy, rich media campaigns, interactive video brand experiences, Web 2.0 website design and development, e-learning Tools, marketing, SEO/SEM services, PPC campaign management, content management services, web application development, and overall data mining, and ROI assessment

FICO - History 1 Other well known leading products include Blaze Advisor (Rules/Decisioning creation and management), Debt Manager (Debt Collections and Recovery offers for 1st and 3rd party debt collectors), Customer Dialogue Manager and Analytic Offer Manager (Marketing propensity and campaign management software for retail, healthcare, and Financial Service providers), the Decision Management Platform (for Cloud and on-premise deployment of decision and optimization solutions), and the FICO Analytic Cloud (Software-as-a-Service offers for decision, big-data, and analytic solutions as well as a market place for distribution of incremental services and technology offers).

Direct mail - Political usage 1 in the 1980s, the National Congressional Club, and Richard Viguerie. ers?id=jDAqAAAAIBAJsjid=MkcEAAAAIB AJpg=6822, dq=richard+viguerie+ direct+mailhl=en With the advent of the Internet in political campaigns, direct mail became just one of many campaign management tools, but still played a significant role.

Service delivery platform - Relationship to SOA 1 They usually support common business functions such as quoting, order management, marketing campaign management or customer care

Aprimo 1 Founded in 1998, Aprimo provides business- to-consumer (B2C) and business-to-business (B2B) companies with software as a service|on demand marketing software to manage several aspects of marketing including Campaign Management|campaign management, lead management, brand management, marketing, event management, performance management, social marketing, spend management, and workflow and project management.

Campaign Management - Enterprise Campaigns 1 Enterprise Campaign management solutions allow customer to provide a centralized control point for all data to be sent to one or (typically) multiple dialers

Enpocket 1 *Enpocket Platform: a mobile campaign management and delivery system combining multi-modal mechanics, including SMS, MMS, WAP advertising, and video with predictive analytics

Sitecore - Industry recognition and awards 1 * 2014 Gartner Inc's Magic Quadrant for Multichannel Campaign Management: Visionary

Next-best-action marketing 1 This practice, direct marketing, typically automated in the form of a campaign management tool, is often product-centric, and usually always marketing-centric.

Next-best-action marketing - Benefits and drawbacks 1 Traditional campaign management is very much aligned with this

Customer analytics - Data mining 1 There are two types of categories of data mining. Predictive models use previous customer interactions to predict future events while segmentation techniques are used to place customers with similar behaviors and attributes into distinct groups. This grouping can help marketers to optimize their campaign management and targeting processes.

Arthur J. Finkelstein 1 Finkelstein's specialties are polling, strategy, message, media, ad placement, and advising on general campaign management.

Campaign manager 1 In the US, increasingly, campaign management has been a speciality occupation. The top-tier of managers will move throughout the country working on a different campaign each election cycle. The challenges of building a successful operation from scratch in less than 2 years makes experienced professionals increasingly valuable.

Campaign manager 1 In addition to their past experience, experienced campaign managers also bring with them knowledge of campaign management tools and relationships with political consulting|political consultants.

Government simulation game - Computer gaming 1 In 1987, On the Campaign Trail was developed as a tool at Kent State University's political campaign management program, and engaged students in decision-making regarding the campaigns for United States Senate elections between 1970 and 1986.Nadine S

CNNfn - Technological advances 1 *The first with advertising campaign management. The online advertising market was just being invented while CNNfn's website was being launched. Prior to CNNfn, the online advertising market primarily used weighting for ad rotations. This would provide a specific advertiser a percentage of views for each page the ad was displayed. CNNfn worked with industry leader NetGravity to develop the first policy engine that would allow CNNfn.com to target advertisements based on user demographics.

OpenTV - OpenTV Advertising 1 The EclipsePlus line of campaign management solutions schedule more than 100 million spots per month, and manage some $2.5 billion of annual advertising revenue (March 2012).[ wsroom/press-releases/article/?id=1212 NAGRA-OpenTV and Time Warner Cable Media Extend Advanced Advertising Partnership March 5, Cheseaux-sur- Lausanne|Cheseaux, Switzerland]

Event-driven marketing - History 1 * Teradata's Relationship Manager (now branded as Aprimo Relationship Manager). NB. Teradata's own blurb on this product does NOT mention Events or event-driven marketing. It appears to be a perfectly good example of a campaign management tool and not an EDM product like those mentioned above.

Political campaigns - Political consultants 1 Political campaigns in the United States are not merely a civic ritual and occasion for political debate, but a multi-billion dollar industry, dominated by professional political consultants using sophisticated campaign management tools, to an extent far greater than elsewhere in the world

Enterprise marketing management 1 EMM consists of other marketing software categories such as Web Analytics, Campaign Management, Digital Asset Management, Web Content Management, Marketing Resource Management, Marketing Dashboards, Lead Management, Event-driven Marketing, Predictive Modeling and more

Pitney Bowes - Significant acquisitions 1 *2010: Portrait Software plc, Henley-on- Thames, England; provides customer- centric solutions that combine advanced customer analytics with inbound and outbound campaign management.

Online text-based role-playing game - Real-time human-moderated 1 Some virtual tabletops include text chat in addition to map and image sharing, campaign management and more

Jayant Sinha - Political Career 1 During the 2014 election campaign, Sinha worked with Prime Minister Narendra Modi to help frame national economic policy, including organizing and hosting an international business leaders' forum with Mr. Modi in February Sinha has been an active contributor to the BJP's efforts to develop world-leading campaign management technologies and systems. standard.com/article/current-affairs/modi-to- woo-financial-elite-next-week _1.html

Phil Hall (journalist) 1 He founded PHA Media in 2005, specialising in areas of PR including crisis and campaign management, personal profile building, media relations and more recently, digital communications. Clients include entrepreneur Simon Dolan (businessman)|Simon Dolan, Duncan Bannatyne; the Ann Summers retail chain businesswoman Jacqueline Gold and hedge funds IKOS and Elliot Management.

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