Creating a Leadership Vision Presenter: Sue Cromwell September 10, 2015

HOW WILL THE WORLD/WORKPLACE LOOK DIFFERENT AS A RESULT OF YOUR PARTICIPATION IN EMERGING LEADERS?

THE IMPORTANCE OF VISION “I am personally convinced that one person can be a change catalyst, a “transformer” in any situation, any organization. Such an individual is yeast that can leaven an entire loaf. It requires vision, initiative, patience, respect, persistence, courage, and faith to be a transforming leader.” - Steven R. Covey

THE IMPORTANCE OF VISION Key Components: ―Content: the information presented affects the employee’s or team’s perception of the organization. ―Communication: the articulation of a vision, how the information is communicated, affects the employee’s or team’s perception of one’s leadership effectiveness.

The Foresight Process DEVELOPING A VISION

STEP 1: UNDERSTAND THE PAST

STEP 2: ANALYZE THE PRESENT

STEP 3: CREATE THE FUTURE “Understanding the past leans toward the symbolic, analyzing the present leans toward the factual, creating the future leans toward the emotional. There are many creative processes that help leaders envision these worthy futures. The most important rule to follow during this phase is simple to articulate but difficult to practice: conceptsmith first, and wordsmith second.” (Clarke and Crossland, 2002)

CONCEPTSMITH FIRST

WORDSMITH SECOND CCL’s Five Building Blocks for a Vision The big idea The values The story The growth factor The change factor (Permission to excerpt from Creating a Vision©2010 granted by the Center for Creative Leadership)

WORDSMITH SECOND Zappos: – So here is the vision: One day, 30% of all retail transactions in the US will be online. People will buy from the company with the best service and the best selection. Zappos will be that online store. Amazon: “Our vision is to be Earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” Mayo Clinic: “To hope and contribute to health and well- being by providing the best care to every patient through integrated clinical practice, education, and research.”

STEP 4: SELECT THE COURSE

Setting priorities Setting short- and long-term goals Goal is now focusing on what is most important Mechanisms for accountability

STEP 5: UNITE THE ORGANIZATION Dr. Martin Luther King Jr. Memorial, by Another Believer (Own work) [CC-BY-SA-3.0 ( via Wikimedia Commons, 2013.

Step 5: Unite the Organization What did he do to help individuals understand the past? What strategy or data did he use to help people understand the current state? How did he help people envision the future and identify the concepts and the words? What course did he lay out? What were the priorities? How did he unite and help people see the vision so they were all moving in the same direction? What about the speaker’s vision remains impactful today?

Today’s Summary  It is important for a leader to establish a vision.  A leader should understand the past and analyze the present.  Open and creative thought will help to create the future.  The five building blocks can be used to write a vision statement.  Use short- and long-term goals to select the course.  There is a power in uniting the organization toward the vision.

Questions and Thank You