Copyright © 2013 Intel Corporation. All rights reserved. Digital Signage for Growing Businesses November 2013

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The New World of Digital Signage 3  Presenting information  Promoting brands  Advertising  2 Million displays  Thousands of networks

Who Is Using Digital Signage 4  Retail (65%)  Entertainment (15%)  Transportation (6%)  Hospitality (5%)  Corporate (3%)  Healthcare (3%) The major vertical markets are:

5 Digital Signs Deliver Value  Higher Revenues  Lower Costs  Enhancing Customer Experiences  Increasing Customer Engagement Digital signs can engage customers via touch screen (and/or non-touch, gesture controls) creating opportunities to get customized information, play games, gather input and more.

6 A Versatile Marketing and Communications Solution Digital signs are smart With the addition of a camera like device on the sign, you can gather anonymous audience analytics and track how many people viewed the sign, their age, gender, etc.  Digital signs can be installed anywhere: vending machines, kiosks, gas pumps  Static and interactive signs  For broadcasting and gathering information that can be used to improve your business

Choosing a Digital Signage Solution 7 Basic SolutionLarge Implementation

8 Managing Content  Static and animated images, video  Live data from the Internet  Intel® Retail Client Manager: What content should appear, when and for how long One of the primary advantages of digital signs is the flexibility they offer in displaying content. Instead of static images, the content can consist of animated graphics, video and even live data feeds from the Web or local, enterprise applications.

Gathering Anonymous Audience Analytics 9  Optical sensors—i.e., a webcam  Analytics software: Intel® AIM Suite: gathering gender and age data Digital signage can help you gather information for planning and marketing:

Remote Management 10  Digital signs can be managed remotely  Intel® AMT can fix a wide range of issues even when the operating system is down  KVM redirection to remotely power on/off  Proof-of-play

Why an Intel-based Solution? 11  Powerful, scalable processors  HD Graphics  Enhanced capabilities for content, diagnostics, analytics, security and more

Digital Signage Recipe 12

The Future Is Happening Now 13  Media-Saturn Group: A global communications and Advertising Network  Suning: In-store kiosks that use analytics to engage customers and prevent show rooming  Large European retailer: Animated, multi-dimensional views of large appliances—reducing in-store inventory needs

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