Multi-Screen Video. ©2013 YUME. ALL RIGHTS RESERVED.2 UK smartphone penetration 64% (IAB) Tablet sales to overtake laptops in 2014 (IDC) There will be.

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Presentation transcript:

Multi-Screen Video

©2013 YUME. ALL RIGHTS RESERVED.2 UK smartphone penetration 64% (IAB) Tablet sales to overtake laptops in 2014 (IDC) There will be 45.5 CTVs by 2015 (World Connected TV Market) 67% own laptops at home, 49% own desktops (Ofcom) AUDIENCE FRAGMENTATION

THE NEW TELEVISION Is Multi-Screen ©2013 YUME. ALL RIGHTS RESERVED.3 Television is Not Just a Box Television is content The screen is just a way to access the content

CONTENT IS KING The Device is Just a Screen to Access It ©2013 YUME. ALL RIGHTS RESERVED.4 Laptop Tablet Smartphone

YOUNGER AUDIENCES Watch less TV on TV and more TV on other screens ©2013 YuMe. All rights reserved.5

©2013 YUME. ALL RIGHTS RESERVED.6 Millennials are Heaviest Viewers of all types of video content

©2013 YUME. ALL RIGHTS RESERVED.7 Millennials Multitask Most, Smartphone gets highest cut through

Disruption of TV Advertising Market Underway Tablet Demo 8©2013 YuMe. All rights reserved. One Screen at PrimetimeMulti-Screen Video All the Time And it’s Happened Before – Newspaper Web Yellow Pages & Local Advertising Search CONCLUSION:

SO, AS MARKETERS WHAT CAN YOU DO? Multi-Screen Video Advertising ©2013 YUME. ALL RIGHTS RESERVED.9 DIGITAL VIDEO

MULTI-SCREEN MADE EASY Create Once, Run Everywhere ©2013 YUME. ALL RIGHTS RESERVED.10

Be Multi- Screen Be Seamless Be Interactive 3 Things to Remember

Thank you!