Communicating to Your Users Through Video Paul Meeker.

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Presentation transcript:

Communicating to Your Users Through Video Paul Meeker

Who am I? Paul Meeker Franklin University BlueQuill – Manager of Product Development

Question What makes communicating with users so challenging?

People don’t read! Why Doesn’t America Read Anymore? –NPR April Fools Joke

I Don’t Read! Release notes, bug fixes, documentation, terms and conditions etc....Don’t expect others to read either. Then how do we communicate to users?

Video (+) Engaging Visual Just in time Users can go back to reference it Can skip over stuff

Video (-) Learning curve Takes time Often done last minute (release cycle) Maybe not as in depth

This session It’s not that hard It’s more effective You just need the right tools and process

Software Tools Camtasia Studio (for longer videos) Jing (for shorter videos) Microsoft Word

Hardware Tools Computer USB Mic (Blue Yeti) Headphones (Sony MDR )

Distribution

Process Types of videos New features Releases Training Support Mockups

Process for short videos Use Jing and screencast (example)

Process for long videos Script Audio Screen Effects Publish Upload

Script Intro 3 columns Conclusion

Audio Test your mic levels Use inflection  Make sure it’s loud Read paragraphs Turn it up!

Screen Record the screen while listening to the audio One piece at a time Stop and start

Effects, publish, upload Finishing touches that make a difference Music in the background (free from YouTube) Text on the screen Zooming Transitions Highlighting Video Dimensions Consistency Publish and upload to YouTube (public, private, allow comments?)

Example

Let’s make a quick video!