Social responsibility and problem gambling www.international-responsible-gaming.org Dr Mark Griffiths Professor of Gambling Studies International Gaming.

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Presentation transcript:

Social responsibility and problem gambling Dr Mark Griffiths Professor of Gambling Studies International Gaming Research Unit Nottingham Trent University (UK) Co-Director, IRGO

What is Responsible Gaming? n Ethical, regulatory requirement, expected by customers n Responsible gaming is about giving people the choice to play well designed games in a secure and supportive environment Social responsibility is a necessity not a luxury Social responsibility is a necessity not a luxury

World gambling trends (Griffiths, 2001; 2006) World gambling trends (Griffiths, 2001; 2006) n Gambling becoming "technologised" n Gambling coming out of gambling environments n Gambling becoming "asocial" n Mass deregulation n Increased accessibility n (Increased social responsibility)

Influences on gaming behaviour (Griffiths, 2005; Parke & Griffiths, 2006; 2007) (Problem) Gambling Behaviour Situational Characteristics IndividualCharacteristics Structural Characteristics

Dimensions of responsible gaming (Griffiths & Wood, 2008) Behavioural transparency DesignCustomer support

Social responsibility tool examples Gaming Assessment Measure - Guidance about Responsible Design PlayScan (SpelKoll - Svenska Spel)

Responsible gaming practices (1) (Griffiths, 2002; Griffiths, Wood, Parke & Parke, 2007) n Advertising and promotion n Industry compliance to codes of conduct n Informed choice n Product purchase n Access by minors n Displaying of helpful information

Responsible gaming practices (2) n Advertising sources of help for gambling problems n Staff training n Design - game and environment n Monitoring player behaviour n Appropriate staff intervention n Support for social impact initiatives n Commitment to social responsibility

Online versus offline gaming n Convenience gambling n Behavioural tracking (positive and negative) n Player identification n Disinhibition effects n Practice/demonstration modes

Conclusions n Online gambling tends to provide less protection for vulnerable gamblers n Therefore higher levels of social responsibility are required Companies need to focus on the three main SR domains in protecting, supporting and helping clientele Companies need to focus on the three main SR domains in protecting, supporting and helping clientele

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