HW220 U NIT 8 C ONTEMPORARY W EIGHT L OSS P ROGRAMS Kristin Henningsen Jennifer Koslo, MS, RD, CSSD, ACE-CPT.

Slides:



Advertisements
Similar presentations
Health Matters Healthy eating and exercise Lesson 2.
Advertisements

Shaping Change: Dietary Guidelines and MyPlate Cindy Wolff, MPA, PhD, RD Network for a Healthy California – Sierra Cascade Region Annual Face to Face Meeting.
Barring the Door Against Irresponsible Ads: Guidelines for Media Outlets and Advertisers.
BODY BALANCE PROGRAM How to reach your ideal weight through a balanced nutritional approach Another step towards balance in all 5 pillars of health. 1.
Welcome to the Center for Young Women’s Health Project Healthy Lifestyle Module 3: Teens & Fad Diet Facts.
Section 9.2 Safely Managing Your Weight Slide 1 of 27 Objectives Examine how heredity, activity level, and body composition influence a person’s weight.
Managing Your Weight © 2015 Pearson Education, Inc.
ISDH Strategies to Reduce Overweight and Obesity
Weight Management Foods I—Obj P Weight Management.
Reliable Weight Control Programs Pennington Biomedical Research Center Division of Education.
ESSENTIAL STANDARD 2.00 Understand the nature of business. 1.
FALSE ADVERTISEMENT Rebekka Rieder BA 506 Winter 2007.
Weight Destroyer: Strategies for Weight Loss. Basic Principals Of Weight Loss ◦ Healthy Lifestyle Changes ◦ Balanced Diet ◦ Physical Exercise ◦ Calorie.
LESSON 7.2 S.JETT, NBCT MONTEVALLO MIDDLE FITNESS FOR LIFE – CORBIN & LINDSEY PHYSICAL ACTIVITY: Controlling Body Fatness.
Nutrition is the study of what we eat and how our body uses it. Nutrients are substances that make-up food and are necessary for the body to work properly.
Health and Fitness Advertising
A Look at the 2010 Dietary Guidelines: Putting Guidelines into Practice Erin Laurie, MS, RD, LD Consultant Dietitian and Adjunct Instructor
Maintaining a Healthy Weight
Healthful Weight 6 th Grade Nutrition Lesson 4 Pages B58-63.
Governments Role in Promoting Healthy Eating. Introduction: As well as Medicare and the PBS, there are a number of initiatives the federal government.
The Truth About a. What is a Fad Diet? A diet that gains popularity by making weight loss look and does require exercise.
1. 2 What You Will Do Identify strategies to manage weight. Explain the role of nutrition and physical activity in weight management. Analyze diet, exercise,
Other Important CBPR Aspects Recognize & highlight community assets & strengths – View community members as advisers & experts Provide real service to.
To regulate and maintain a healthy weight: Balance calories consumed with calories used. Prevent gradual weight gain over time. Decrease food and beverage.
KSPE 7140 Body Weight and Body Composition: Achieving a Healthy Balance.
Acting Against Irresponsible Programs/Ads. Weight Loss Cases by Decade.
Welcome to HW220! Contemporary Diet and Nutrition Unit 1 Jennifer Koslo, PhD, RD, CSSD, CPT.
What Participating Providers Must Tell Consumers.
Do Now Get out all of your notes and Exit Slips from the past four weeks. Chapter 7: Nutrition for Life Chapter 8: Weight Management.
1. 2 What You Will Do Explain myths associated with physical activity and nutrition. Identify fad diets and risky weight-loss strategies. Evaluate consumer.
Q $100 Q $200 Q $300 Q $400 Q $500 Q $100 Q $200 Q $300 Q $400 Q $500 Final Jeopardy Vocab True/False Nutrition Diet/Wt. Gain Vocab 2.
DIETARY SUPPLEMENTS Dietary supplements are products that can be added to people’s diets. They include vitamins, minerals, herbs, and amino acids.
Chapter Eight Planning a Diet for Fitness and Wellness.
A Tool to Separate the Wheat from the Chaff The Voluntary Guidelines for Providers of Weight Loss Products or Services.
Weight Management. To Maintain a Healthy Body Range Balance calorie intake from foods and beverages with energy spent To prevent gradual weight gain over.
Jeopardy Chapter 13Chapter 14Chapter 19Chapter 15 Q $100 Q $200 Q $300 Q $400 Q $500 Q $100 Q $200 Q $300 Q $400 Q $500.
CHAPTER 3.2 CREATING A HEALTHY EATING PLAN. KEY TERMS Calorie Metabolism Nutrient-Dense Food Overnutrition Undernutrition.
Regulatory Factors Affecting Advertising
Plan For Change By Group 5. Identified problem: Obesity Ineffective Health Maintenance The people of Grand Traverse County have a lack of familiarity.
Health and Fitness Advertising Module B: Lesson 4 Grade 12 Active, Healthy Lifestyles.
+ Dietary Guidelines. + YOU ARE WHAT YOU EAT! The latest studies show that the foods we choose to eat – and not eat can determine one’s short and long.
T HE IMPORTANCE OF FIBER : SHOULD WE SUPPLEMENT ? Nikita Wells HW499: Bachelor's Capstone in Health and Wellness Prof: Kristin Henningsen.
Nutrition and Weight Management.  To maintain weight, energy consumed must equal energy expended  To lose weight energy consumed must be less than energy.
© McGraw-Hill Higher Education. All Rights Reserved. Weight Management Chapter Nine.
1. 2 Nutrition Myths and Fad Diets There are several common myths associated with physical activity, nutrition, and weight loss strategies. Many people.
SCI 241 assist Expect Success/sci241assistdotcom FOR MORE CLASSES VISIT
F OOD L AWS AND R EGULATIONS June 7, 2011 Unit 3 Seminar NS
LISA GREEN 1 ST PERIOD FAD DIETS. What is it? Fad dieting is a popular trend, but it is not a healthy way to lose weight. What is a fad diet? “A fad diet.
HW220 Unit 8 Contemporary Weight Loss Programs Patty Willeman, MS, RCEP.
© 2007 McGraw-Hill Higher Education. All rights reserved. Chapter Nine Body Weight and Body Composition: Achieving a Healthy Balance.
Characteristics Side Effects How do you spot a fad diet?
Keeping A Healthy Weight
The basics of nutrition & Exercise for college students
Dietary Guidelines and Recommendations
5.02Q Weight Management To regulate and maintain a healthy weight:
What You Will Do Explain myths associated with physical activity and nutrition. Identify fad diets and risky weight-loss strategies. Evaluate consumer.
Planning a Diet for Fitness and Wellness
4.02Q Weight Management To regulate and maintain a healthy weight:
What You Will Do Identify strategies to manage weight.
What You Will Do Identify strategies to manage weight.
5.02Q Weight Management To regulate and maintain a healthy weight:
4.02D Sources for Credible Nutrition and Fitness Information
4.02D Sources for Credible Nutrition and Fitness Information
Weight Management To regulate and maintain a healthy weight:
Characteristics Side Effects How do you spot a fad diet?
What You Will Do Explain myths associated with physical activity and nutrition. Identify fad diets and risky weight-loss strategies. Evaluate consumer.
Weight Management Note: Always consult a qualified medical professional before beginning any nutritional program or exercise program.
What You Will Do Identify strategies to manage weight.
Weight Management Note: Always consult a qualified medical professional before beginning any nutritional program or exercise program.
Planning a Diet for Fitness and Wellness
Presentation transcript:

HW220 U NIT 8 C ONTEMPORARY W EIGHT L OSS P ROGRAMS Kristin Henningsen Jennifer Koslo, MS, RD, CSSD, ACE-CPT

W EIGHT L OSS A DVERTISING Focus of tonight’s seminar is on current trends in weight-loss advertising Please be sure that you have downloaded and reviewed the FTC publication “Weight-loss advertising: An analysis of current trends”

T HE F EDERAL T RADE C OMMISSION (FTC) B UREAU OF C ONSUMER P ROTECTION Established in 1914 Independent agency Mission is promotion of consumer protection

F UNCTIONS OF FTC 1. Law enforcement 2. Regulate the industry 3. Protect the public

E NFORCEMENT H ISTORY First weight-loss case was in 1927: McGowan’s Reducine. Unsupported claims After 1994 DHSEA and shift of responsibility number of cases has increased exponentially – why is that? What did DSHEA do?

S URGEON G ENERALS C ALL TO A CTION December 2001 the Surgeon General’s Call to Action to Prevent and Decrease Overweight and Obesity was released Community & personal responsibility The media is a member of the community that can assist in implementation

T HE M EDIA The Surgeon General’s report charged the media with “encouraging truthful and reasonable consumer goals for weight loss programs and weight management products”

FTC R EPORT FTC and the Partnership for Healthy Weight Management Purpose is to promote sound guidance on strategies for achieving & maintaining a healthy weight

S EMINAR Q#1: Why is weight-loss advertising a concern of the Federal Trade Commission (FTC) Bureau of Consumer Protection?

FTC A CT Advertising of products and services for weight loss is governed by the same legal standards that apply to all other product & service promotions: 1. The ad must be truthful and not misleading 2. Advertiser must have adequate proof for all objective product claims

S EMINAR Q#2 According to the FTC report what are some of the results that are promised by weight-loss advertisers?

R ESULTS Pounds “melt away” “You continue to eat your favorite foods” “Quick results” “No exercise” “Guaranteed”

C LAIMS BY C ATEGORY Testimonials Before/after photos Rapid weight-loss claims Lose weight without diet or exercise Scientifically proven/doctor endorsed What are some others?

A DVERTISING P ATTERNS Most ads use one or more techniques Historical comparison 1992 to 2001: number of weight-loss advertisements increased 129% and products increased 157%!! Increase in consumer testimonials has increased as well as claims that are obviously false

S EMINAR Q#3 What role do evidence-based guidelines play in helping Americans maintain a healthy body weight?

E VIDENCE - BASED G UIDELINES FOR W EIGHT L OSS Issued by NIH Simultaneously reduce calories and increase physical activity Safe rate is 1-2# loss per week, 10% of body weight in 6 months One pound of fat = 3500 calories Create 500 to 1000 calorie deficit per day

E VIDENCE - BASED G UIDELINES FOR W EIGHT L OSS Very low calorie diets produce fast weight loss but low long term success Focus on a balanced diet with adequate nutrients, fiber and vitamins and minerals

E VIDENCE - BASED G UIDELINES FOR W EIGHT L OSS Focus on behavior changes Daily physical activity Stress reduction Lifestyle changes

O VERALL R EPORT F INDINGS AND R ECOMMENDATIONS There is considerable room for improvement in weight-loss advertising! What were some of their findings? What were some of their recommendations?

S UMMARY False and deceptive advertising puts the public at risk The public should make an effort to educate themselves on safe weight loss and how to recognize scams Public should follow evidence-based weight loss guidelines and not look for the “miracle cure” FTC regulates and enforces the law with the weight loss industry however it cannot keep up with the scams! Caveat emptor!

L EARNING A CTIVIES 1. Reading: In this unit you will read in Food Politics; Chapters 2, 14, 15, and 23 in Williams; and visit a website provided by your instructor. 2. Key Concepts: You will review the key concepts for contemporary weight loss programs. 3. Further Notes: You will review the course material notes broken up by lessons under Unit Discussion: This week our discussion will focus on the weight loss medications to treat obesity. 5. Seminar: You will attend a seminar that deals with weight loss advertising. 6. Web Resources: You will review the links in this unit to learn more about contemporary weight loss programs. 7. Unit 8 Project: You will complete and submit the Unit 8 Project.