John Anderson Chairman The Global Anti-Counterfeiting Group

International Conference on IPR Protection in Poland 30 October 2003

Comparative Models of IPR Protection: Business Organisations

Campaigning against the trade in fakes: –Lobbying –Awareness –Enforcement –Networking

Why Campaign? Concorde Crash? Unstoppable brakes! Blinding Vodka Poisonous Pharmaceuticals Toxic Toys Eau de toilet? Killer T-shirts?

Counterfeiting/Piracy Theft of Intellectual Property: Trade Marks; copyright; designs and patents. Fakes; pirated goods; copies; lookalikes; imitations etc. etc. Unauthorised use; without consent: STOLEN. DEFINITIONS and CIVIL/CRIMINAL

International Multinational Cross-border Pan-industry Flexible and adaptable (Displacement)

There is not a country in the world that does not suffer from the manufacture, distribution or sale of fake goods.

PRIORITIES Many countries/regions – all goods, all the time. DISPLACEMENT Other countries – some goods, some involvement, some of the time. STATISTICS CDs: Which is biggest? 90% of Ukraine market or 15% of the US market?

The issue: (academic view) Economic impact Social Impact

The issue: IN FACT Closure of factories and shops Loss of jobs Higher prices Consumer cheating Crime and disorder Drugs, vice and guns Terrorism Injury and death

The Real Cost of Fakes Society Consumers Business Government

Total Cost Loss of revenues and profits Loss of taxes and excise Loss of jobs and vacancies Loss of investment and development Loss of reputation and brand value Price of criminality

European Union Euros 80 – 160 billions

World USD 500 – 1000 billions

What is the real problem? Cost to business? Cost to Government? Cost to Consumers? Health and safety?

Public Perception Victimless Crime Big companies can afford it Real products are too expensive Trade in fakes is good for economy

Public/Private Partnerships Business Government Enforcement Agencies Consumer organisations Decision makers and opinion formers Media

Sustainable Enforcement Value of and respect for IP Recognition of Criminality Benefit of stable legitimate economy (Direct Foreign Investment) Mutual support and information Long term objectives

Partnerships Investigations Prosecutions Judicial procedures Legislation

Partnerships 2 Training Guides and manuals Resources Exchange of Information Follow up and networking

Challenge for the future Growth and complete internationalisation of the problem Strength of criminal organisations Disparity of business/government effort Globalisation and scepticism of consumers

Contact/Information