Poster Presentations: What, Why, Where, When and How

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Presentation transcript:

Poster Presentations: What, Why, Where, When and How Jeanne Le Ber, Education Services 801-585-6744 or jeannele@lib.med.utah.edu Sally Patrick, Director, Utahealthnet 801-581-6979 or spatrick@lib.med.utah.edu Spencer S. Eccles Health Sciences Library Thank you all for coming. This is Poster Presentations: What, Why, Where, When and How. My name is Jeanne Le Ber. This is my colleague, Sally Patrick. We are doing this presentation in an effort to promote poster presentations at ULA and to raise awareness about how posters can be displayed/viewed/utilized at our ULA meetings. After last year’s meeting, members of the Health Round Table (HEART) discussed the need to highlight the value of posters to the overall meeting content and suggest ways to make this a more valuable part of the meeting. One of our goals in this presentation is to encourage you to think about doing a poster – to show you just how easy it can be to do a poster and then to posters displayed and attended to during the meeting.

Session Goals What is a poster presentation? Why do a poster? Where do you do a poster? When do you do a poster? How do you create and present a poster? Content and design principles

What is a poster? A visual presentation of a topic that creates an opportunity for conversation Done on a large piece of paper or board or in an electronic format Display options Portability Size considerations hung on a cork board or wall set up on an easel or table top The poster can be rolled into a tube for portability or pressed to foam core or “taped” to a board

Why do a poster? Communicate with colleagues in a relaxed setting Report on projects Share research results and ideas Educate and inform peers Review history Tell a story It’s fun!

Where do you do a poster? At professional meetings In a designated place In exhibit hall Other conference space ULA, ALA, MLA, MPLA, PLA, SPLA, etc. Some conferences do it better than others. Take this seriously; a way to communicate with colleagues.

When do you do a poster? Generally at an annual meeting Call for posters advertised by conference planners ahead of time Submit abstract Abstract accepted Or by invitation

How do you do a poster? Select meaningful topic; gather content Organize information Distill your message Determine size Use computer software PowerPoint, Adobe Illustrator, Adobe Photoshop or QuarkXPress Create a design layout

How does an ideal poster session work? Poster is displayed for a designated and limited time Presenter stands near the poster to answer any questions about content Lots of other posters No conflict time Handouts are optional Honored as full part of the conference rather than an add on.

How does a poster session work? Attendees wander through the poster aisles They have limited time They pick and choose Will they stop at your poster? 3 seconds 30 seconds 3 minutes

Will they stop? Factors that help determine if attendees will stop, look and talk Presenter’s enthusiasm Content Design Start here JEANNE

Content Most important aspect This is the story you want to tell Content without good design may dissuade people from exploring further

Content Distill the essential message Present the data Can a picture tell the story Use table and charts Less is more – edit ruthlessly

Design Layout Text Design principles Design elements Color Rule: 20% (text) 40% (graphics) 40% (white space) Layout is the arrangement of graphics and text in a two-dimensional visual space applying the principles and using the elements of design. A good layout attracts the audience’s attention and makes it as easy as possible for them to understand the message that the poster is delivering (1). Tips and tricks: Use a grid to create a layout Arrange the text and images of the poster using an invisible grid A grid helps align and group the images and text on the poster Follow the “rule of thirds” (also know as the “Golden Rule”): Divide the poster into thirds vertically or horizontally Place the most important content of the poster (graphics and text) within these thirds This makes the poster design more interesting and draws attention to the important content of the poster

Text Text flows left to right Font size readable from a distance Title > 80 pts Subtitles > 72 pts Subheadings > 48 pts Body > 24 pts Avoid all CAPS Avoid excessive use of font styles & colors

Design Principles Repetition Emphasis Balance Consistency Repetition: a designer will repeat elements to create interesting patterns that add harmony to the layout. Emphasis helps to create a center of interest and guide the audience to what is most important in the layout --- what stands out and gets noticed. Balance distributes the elements of the design --- the white space and text and graphics and color --- to create visual stability. Balance prevents the poster from looking lopsided. Consistency integrates the layout – this principle groups and aligns elements so that they look like they belong together. Design principles can be compared to the techniques in a recipe instruction: folding, whipping, sautéing, mixing, etc. Design elements are the characteristics of the ingredients: flavors, aromas, texture, colors, etc. The well known dictum “form follows function” was coined by architect Louis Sullivan in 1896. Applied to poster design, this dictum means that the purpose or function of the poster shapes the look, feel and design. A well designed poster is an effective poster if it delivers its message to its audience.

use value to visually separate Use line to separate or organize Design Elements Line Shape and form Texture Space Size and scale Value TEXTURE SPACE Use space to add emphasis, to separate Lines can be used to organize information direct attention separate content suggest emotion Shape is used to define objects attract attention communicate ideas/concepts add excitement Texture is used to add visual interest create a feeling of richness & depth relate an image to its background Space is used to add emphasis to objects on the page add separation to objects bring objects together Size and scale is used to add emphasis, attract attention create a feeling of depth Value is used to visually separate text create pattern give illusion of volume and depth create a mood use SCALE to add emphasis use value to visually separate

Color is used to Highlight Attract Tell the viewer where to look first Create a mood Group elements use color to highlight

Color can be Complimentary Analogous Warm Cool Using color in posters Use color for emphasis and to attract attention Complimentary colors: add visual energy and contrast; colors across from one another on the color wheel. Green and red for example. (Complementary (com-pluh-MEN-tuh-ree) colors sit opposite each other on the color wheel. Because they are opposites, they tend to look especially lively when used together. When you put complementary colors together, each color looks more noticeable. ) Analogous colors: create visual harmony; colors that are next to one another. Yellow and yellow-orange and orange for example. (Analogous (uh-NAL-uh-gus) colors sit next to each other on the color wheel) Warm colors: use for foreground Cool colors: use for background Light colors: best for background (1; 5; 6)

Demonstration Use PowerPoint features to establish poster size place text boxes effect font style and size insert images use draw tools create tables and charts

Based on an article by: Jeanne Le Ber and Susan Roberts Creating Powerful Poster Presentations Journal of Hospital Librarianship v. 6(3) 2006 (accepted for publication)