Nova Scotia Library Association Annual Conference Amherst, NS September 30 – October 2, 2005 Elaine MacLean St. Francis Xavier University.

Slides:



Advertisements
Similar presentations
Stop. Think. Connect. National Cybersecurity Awareness Campaign October 2010.
Advertisements

“Let the Students Teach Us: Academy Recruitment” Marketing Max Elsman “Nonprofit Marketing Consulting Since 1984” NAF Conference.
John McDonald Chief Information Officer Claremont University Consortium Communication Strategies for Pushing the Boundaries of Collaboration.
Mike’s Bikes Business Simulation Assignment
Proper Use of the ENERGY STAR ® Brand. Presentation Overview Value of the ENERGY STAR Brand New Homes Marks Mark Access Usage Guidelines Examples of Proper.
Opportunities, Connections, and Synergy: Virtual and Live Collaborations of Librarians, Students, Departments, and Industry Martin Kesselman, FNBI Team.
Training on how to use. Identity of BEST Why do we need that? – To keep our standards – To make a strong group – To be easily and widely recognised –
DO YOU SEE WHAT I SEE? What Images are telling Us Presented by Alessia Zanin-Yost Reference Librarian, MSU-Bozeman ARLIS/MW Annual Conference 30 September-
Volunteer Recruitment
PRACTICAL APPRENTICESHIP CENTER (“PAC”) Builds on a 75-year history of American apprenticeship programs to address workforce & community needs of the 21.
Why is institutional identity important to ECSU? FIRST IMPRESSION - In many cases, the first contact a person has with ECSU is through a publication,
What Every SLMS Should Know about Collaborating with Other Literacy Professionals Prepared by the SLMS Role in Reading Task Force July 2009 July 2009.
Hidalgo County November Visit us at for more information. Who we are RSTEC is a public/private non-profit member-driven organization.
Michelle Basket US Centers for Disease Control and Prevention National Center for Immunization & Respiratory Diseases Health Communication Science Office.
Why This Campaign? Libraries are popular, but taken for granted. Libraries are ubiquitous, but not often visible. Libraries are unique, but facing new.
Making an Impact: the Youth Jobs Strategy Funding Programs OLA Superconference: January 29 th 2014 Bill Mantel, Assistant Deputy Minister Research, Commercialization.
Strategic Communications Planning Ruth Hohl Borger, Ed.D., APR Assistant Vice President IFAS Communications December 12,
A New Vision for Summer School Jeff Smink Bridge Conference Seattle, WA October, 2011.
Stonehill College Brand Research and Development.
University of Illinois Library Strategic Communications and Marketing for Today’s Library Guiding Values Accept nothing less than excellence as our standard.
Get the Word Out! Marketing and Public Relations Strategies for the Academic Library.
Nova Scotia Coalition on Community Interpreting The Guidelines and Standards for Language Interpretation in Nova Scotia “ Connecting Community Interpreting.
Why This Campaign? Libraries are popular, but taken for granted. Libraries are ubiquitous, but not often visible. Libraries are unique, but facing new.
New Vision for Summer School Network Jeff Smink San Francisco November 14, 2011.
American Stroke Month Rollout Plan The Links, Incorporated Implementation Plans.
Strategic Management Analysis
Introducing….. The Oley Foundation, Inc. Providing critical information to over 8,200 members on topics such as research, health insurance and medical.
RESEARCH POSTER TEMPLATES to help communicate OB/Gyn research A note about these templates Your use of these templates helps increase awareness of research.
INFSO-RI Enabling Grids for E-sciencE Dissemination and Outreach John Dyer, Dissemination and Outreach Manager, TERENA EGEE 1 st.
Communicating the Impact Behind the “A” AMERICORPS BRANDING GUIDELINES.
Defining a Branding Strategy Across Multiple Centers.
Creative Promotion For Student Organizations October 2010 Presented by: Lynne Williams.
Communications Strategy Consolidation & Engagement John Chenery Director of Media and Communications iBOL Board Meeting New York, NY.
ONLINE TOOLS: Facilitator’s Hub Event Map Community Pages Marketing Kit.
Research poster templates provided by VPHA Marketing to help communicate OB/Gyn research A note about these templates Your use of these templates helps.
COE Outstanding Faculty Application and Award Process Call for Applications Submission Period Application Review ReviewDecision Department Chairs encourage.
Branding Product Identification and Trust. World Wide Brands.
Why This Campaign? Libraries are popular, but taken for granted. Libraries are ubiquitous, but rarely visible. Libraries are unique, but facing new competition.
The Perfect Storm: The Library’s Journey Into a First-Year Experience Project Olga Conneen Northampton Community College ALA annual.
Policy Implementation Michelle Murton, School Nutritionist.
WINGSForum 2010 Communicating Your Cause. Vital Signs: Taking the Pulse of Canadian Communities Annual program built around a report on quality if life.
Introduction to HTML : Hyper Text Markup Language.
Present and Future of Thai Academic Libraries ดร. มลิวัลย์ ประดิษฐ์ธีระ มหาวิทยาลัยรังสิต
Judi Moreillon, Assistant Professor, School of Library and Information Studies, Texas Woman’s University, Denton For Students in LS5443: Librarians As.
Academic and Research Libraries & The World’s Libraries Atlantic Provinces Library Association Annual Conference Moncton, NB May 28, 2004 Elaine MacLean.
Building a 21 st Century Library Program. Vision and Mission NYCSLS - Vision for Exemplary Library Programs The library fosters a community of learning.
College Access Foundation Convening October 15 th 2014 October 15, 2014.
Branding +. How many of these can you name? We have a lot of choices. Brands need a way to stand out.
Brands.
The Cool North  The Northern Periphery and Arctic Programme aims to expand regions’ horizons, building on concrete outcomes and enabling the.
GETTING HIGH SCHOOL STUDENTS HOOKED ON SCHOLARLY RESEARCH PROVIDING AN ACADEMIC INTRODUCTION FOR NEBRASKA HIGH SCHOOL STUDENTS.
PRESENTATION TO SUSTAINABLE RESOURCES CONFERENCE, BOULDER, CO. OCTOBER 2, 2004 PRESENTATION TO SUSTAINABLE RESOURCES CONFERENCE, BOULDER, CO. OCTOBER 2,
LOGO DESIGN Notes. WHAT IS A LOGO?  Also called logotype logotype  A graphic representation or symbol of a company name, trademark, abbreviation, etc.
INFSO-RI Enabling Grids for E-sciencE Dissemination and Outreach John Dyer, Dissemination and Outreach Manager, TERENA EGEE 1 st.
Innovative Tools to Expand Public Participation in Planning June 26, 2015 Presented By: Jessica Clark, PennDOT Program Center Leanne Doran, McCormick Taylor.
Ross Creating a Logo and Tagline. What is a Logo? A name, symbol, or trademark designed to easily recognize. Can be words (text) only, or a combination.
INFSO-RI Enabling Grids for E-sciencE Dissemination and Outreach Joanne Barnett, EGEE External Relations Officer, TERENA EGEE 1.
BOARD OF GOVERNORS REPORT OF THE PRESIDENT FEBRUARY 2, 2016.
ROCKET INTO SCOUTING Communications Session How to Get the Word Out!
Made possible by funding from the Department of Health and Human Services and Public Health Seattle and King County Public Relations Campaign brought to.
All About Building Bridges: Developing Strategic Partnerships and Campaign Overview Presented by: Amanda J. Davis, Program Manager, “I Can Afford College”
Fall Faculty Meeting September 10, 2004 Colleen S. Kennedy.
NATIONAL EDUCATION INITIATIVE FOR K–12 CLASSROOMS.
Redefining the Library’s Role through an Institutional Repository Sharon Mader, Dean Jeanne Pavy, Scholarly Communications Librarian Earl K. Long Library.
Regional Image Campaign
Insert Presentation Title and Author’s names
Professionals Small Business Banking
If You Fail to Plan, You Plan to Fail
Untapped Potential: Millinial and College Student Outreach
CASE STUDY Building a Brand.
Presentation transcript:

Nova Scotia Library Association Annual Conference Amherst, NS September 30 – October 2, 2005 Elaine MacLean St. Francis Xavier University

My part……. How it started What it is Where we are

What/When/Where/Who/Why/How 2001 at ALA (American Library Association) 5-yr Marketing Plan Developed for all library types – public, school, academic and research

While libraries are popular, they are often taken for granted. While libraries are ubiquitous, they are often not visible. And, while libraries are unique, they are facing new challenges.

Consistent set of messages over a multi-year period….. Libraries bring you the world. Libraries are changing and dynamic places. Libraries are places of opportunity.

Action Plans Were Created For Each Library Type … World Libraries Campaign School Library Campaign Academic & Research Library Campaign Public Library Campaign

Canadian Library Associations including NSLA (7) Worldwide Library Associations (27) Campaign for the World’s Libraries (2001)

Campaign for World Libraries Key Messages…… Libraries are changing and dynamic places. Libraries are places of opportunity. Libraries bridge the world.

School Library Campaign launched (2003)….

Campaign for School Libraries Key Messages… School library media programs are critical to the learning experience. School library media specialists are crucial to the teaching and learning process. School library media centers are places of opportunity

Campaign for Academic & Research Libraries (2003) College and research libraries are an essential part of the learning community College and research libraries connect you to a world of knowledge College and research libraries are investing in the future, while preserving the past

Public Libraries Campaign (2004) Public libraries are partners for vibrant and educated communities. Public libraries are essential for a free people. Public libraries are places of opportunity.

Poster…

Bookmark

Using the brand correctly…. Using the correct font (American Typewriter Medium Weight) The preferred color your library® is red and blue, with the in red (PMS 032) and "your library" in blue (PMS 072). A secondary color option for the entire phrase is black and/or white. If neither of those color options work, tasteful alternatives are acceptable. Using the words exactly as they are your library®" Always including the "®" symbol following your library®" when using the correct font.

Examples of not using the brand correctly are…. Inserting words into your SCHOOL LIBRARY MEDIA CENTER No registered trademark your library using symbol with incorrect font:

St. Francis Xavier University Angus L. Macdonald Library

Another StFX your library ®

Sign for the Port Hawkesbury Civic Centre….

New Brunswick Public Library Service Poster…..

Marketing & Public Relations materials available….. Toolkits with key messages, outreach strategies, media relations materials and tips for marketing and promotion; Materials to help you develop a strategic marketing plan for your library; Downloadable graphics; Customizable publicity materials; Case studies of successful marketing your library® slogans and guidelines for using the your library® translations

For complete information about the Campaign…..

Thanks for listening….