The time-spaces of soft paternalism Mapping Behaviour Change Rhys Jones, Jessica Pykett, Marc Welsh, Mark Whitehead, IGES

i N centives U nderstanding mappings D efaults G ive feedback E xpect error S tructure complex choices

M essenger I ncentives N orms D efaults S alience P riming A ffect C ommitments E go

P ositive Emotion E ngagement R elationships M eaning A ccomplishment

Time-Spaces of Soft Paternalism Mapping Behaviour Change as a political project the ethics of government intervention; the changing time-spaces of decision-making; new conceptions of the human citizen-subject. 3 case studies: StreetsGamblingSchool food