Introducing iMediaTek ™ Interactive Media Technologies, Inc. October 2005

What is this all about? Interactive Multimedia Presentation Interactive Multimedia Presentation Social User Experience Social User Experience Current Market Current Market iFACE System iFACE System Potential and Existing Clients Potential and Existing Clients Company Profile Company Profile

Interactive Multimedia Presentation Different Audio-Visual Media are merging. Different Audio-Visual Media are merging. Live-action vs. Animation Live-action vs. Animation Linear Stories (Movies) vs. Non-linear Stories (Interactive Games) Linear Stories (Movies) vs. Non-linear Stories (Interactive Games) Result is Interactive Multimedia Presentation Result is Interactive Multimedia Presentation

Interactive Media Some Other Examples of Interactive Media (iMedia) Some Other Examples of Interactive Media (iMedia) Customer/Patron Services Customer/Patron Services Web-based Collaboration and Communication Web-based Collaboration and Communication Art Shows Art Shows Scientific Presentation Scientific Presentation

Social User Experience

An Interactive Environment

Computer Facial Animation

Characters in Computer Games

Current State of the Industry Using Standard 3D Graphics Software such as Maya and 3DS-Max Using Standard 3D Graphics Software such as Maya and 3DS-Max

Problems: Behaviour There is no intelligent software to generate facial actions. There is no intelligent software to generate facial actions. Artists have to do this painstakingly. Artists have to do this painstakingly.

Problems: Portability Animations designed for one model can not be applied to another. Animations designed for one model can not be applied to another.

Other Problems Limited dynamic actions and user interaction due to need to be pre-designed Limited dynamic actions and user interaction due to need to be pre-designed Limited programmable components to be used in different applications Limited programmable components to be used in different applications Limited hierarchical structure to hide unnecessary details of a head model Limited hierarchical structure to hide unnecessary details of a head model

Existing Products Head Model Generation Head Model Generation FacialStudio by Di-o-matic, FacialStudio by Di-o-matic, FaceGen by Singular Inversion, FaceGen by Singular Inversion, FaceWorks by PuppetWorks, FaceWorks by PuppetWorks, GenHead by Genemation, GenHead by Genemation, FaceRobot by Softimage, FaceRobot by Softimage, Facilitate face modeling in general-purpose software programs but no solution to mentioned problems Facilitate face modeling in general-purpose software programs but no solution to mentioned problems

Existing Products Facial Actions Facial Actions LifeStudio by LifeMode Interactive, LifeStudio by LifeMode Interactive, Visage by Visage Technologies, Visage by Visage Technologies, They provide only partial solutions and lack compatibility with new standards such as XML and MPEG-4 They provide only partial solutions and lack compatibility with new standards such as XML and MPEG-4

iFACE Interactive Face Animation – Comprehensive Environment Interactive Face Animation – Comprehensive Environment A hierarchical Geometry extended with behavioural modules, Knowledge, Mood, and Personality A hierarchical Geometry extended with behavioural modules, Knowledge, Mood, and Personality Face Multimedia Object to encapsulate all face functionality in an intelligent software Face Multimedia Object to encapsulate all face functionality in an intelligent software

Hierarchical Geometry

Behavioural Model

Software Architecture Application Layer (GUI App, Web Page, etc) Data Layer (Geometry, Behaviour, Media) Stream Layer (Frame Reader/Writer, Mixer, etc) Wrapper Layer (Form Controls, ActiveX, etc)

Existing Research Clients Face Personality Study Face Personality Study COMPS COMPS Storytelling Masks Storytelling Masks Evolving Faces Evolving Faces

Face Personality Define personality in terms of Affiliation and Dominance dimensions Define personality in terms of Affiliation and Dominance dimensions Associate visual cues to personality dimensions Associate visual cues to personality dimensions Head moves Head moves Blinking Blinking Expressions Expressions Gaze direction Gaze direction …

COMPS Online Collaborative Education Online Collaborative Education

Storytelling Masks Artists faces telling turning into their created masks while telling their stories (BC Parks Department) Artists faces telling turning into their created masks while telling their stories (BC Parks Department)

Evolving Faces Faces of different regions and times talking about Out-of-Africa theory Faces of different regions and times talking about Out-of-Africa theory

Potential Clients Computer Games Computer Games Telecommunication and Mobile Devices Telecommunication and Mobile Devices Web Communication and Online Representatives Web Communication and Online Representatives Agents and Avatars Agents and Avatars Simulations Simulations

Company Profile iMediaTek ™ Interactive Media Technologies, Inc. iMediaTek ™ Interactive Media Technologies, Inc. Mission Mission iMediaTek ™ strives to provide a venue for development of intelligent socially expressive multimedia technologies to achieve the next generation interactive systems. iMediaTek ™ strives to provide a venue for development of intelligent socially expressive multimedia technologies to achieve the next generation interactive systems. Founders Founders Ali Arya Ali Arya Steve DiPaola Steve DiPaola

Goals Linking Art, Science and Technology Linking Art, Science and Technology Leading Industry Role Leading Industry Role Advanced Research Advanced Research State-of-the-art Design State-of-the-art Design Reliable and Efficient Development Reliable and Efficient Development Ethical Practice Ethical Practice

Products and Services Face Engine Face Engine Face-based Application Face-based Application Affective Environments Affective Environments Interactive Media Interactive Media