Collaboration with College Faculty to Develop and Implement an Enrollment Management Plan Presented to the Texas Association for Institutional Research, February 1, 2006 by Susan Thompson Research Analyst, Office of Institutional Research Texas State University-San Marcos

Presentation Overview History of Business enrollment management Procedure used to develop current admission standards and practices Effects of admission standards change on enrollment and student success

CBA Enrollment History UG High = 4,351

Previous CBA Admission Standards (Effective Fall 2000) 2.25 GPA in all Texas State coursework 2.25 average GPA in four core courses: –Accounting 2361 & 2362 (Intro to Financial & Managerial Accounting) –Economics 2314 & 2315 (Micro & Macroeconomics) Satisfactory completion of 60 hours, including English 1310 & 1320, Math 1319 & 1329, Accounting 2361 & 2362, Computer Info Systems 1323, Economics 2314 & 2315 Prior to 2000, 2.00 GPA required

CBA Enrollment History GPA Increase Applied

CBA Enrollment Task Force -- Issues Considered: Continuing enrollment growth, SCH production, SCH/FTE National rankings in degrees conferred, FTE faculty, SCH Faculty salaries, expected faculty retirements Quality of programs

CBA Enrollment Task Force Recommendation: New strategy – “front-end admission control with replacement” –Must identify number of available spaces –Identify best qualified students –Communicate business admission decision at time of university acceptance –Accommodate currently enrolled students who wish to change major to business

New CBA Admission Process Two categories of candidates –Fewer than 30 semester hours (freshmen) –30 or more semester hours Freshmen will be considered for admission on the basis of their high school record, their SAT/ACT score, or a combination of both Students with 30+ hours will be considered on their college record, with specific course requirements that must be met

Freshman (0-29 Hours) Admission Automatic acceptance with SAT, 27+ ACT, or top 25% of HS class Other freshmen are ranked using an index formula that considers SAT Verbal percentile, SAT Math percentile, and HS Rank percentile

Transfer (30+ Hours) Admission All applicants must have completed English 1310, 1320 (College Writing I & II), Math 1319 & 1329 (College Algebra & Calculus) Automatically accepted with cumulative GPA of 3.0 or better Others ranked using an index formula that considers cumulative GPA, grade in Calculus and grade in College Writing II.

Admissions Process Early deadlines for Business applicants – March 15 for summer/fall admission and October 15 for spring Admissions Office –Processes new applicants through automatic & index formulas; notifies applicants of admission to CBA or placement into selection pool.

Admissions Process (continued) Business Advising Center –Collects applications from currently enrolled students, sends list of students to IR, notifies students of acceptance decisions Institutional Research –Runs currently enrolled students through automatic and index formulas, notifies Business Advising Center of results

Admission Decisions for Ranked Students Enrollment Management, IR, Admissions & CBA faculty/staff meet after applications are processed to identify cut-off scores. IR Office tracks and reports data on applications, admitted and enrolled students to provide yield information.

Sample of Yield Report

Sample of Decision Worksheet

CBA Undergraduate Enrollment by Major Status

Undergraduate CBA Headcount by Major Department

Undergraduate CBA Headcount by Ethnicity 74% White 6% Black 17% Hispanic 75% White 4% Black 18% Hispanic

Undergraduate CBA Headcount by Sex 37% Female 63% Male 39% Female 61% Male

Undergraduate CBA Headcount by Academic Standing 10% on Probation 2% Suspended 6% on Probation 0.4% Suspended