Oakham Research Limited – 2011 |w: |T: |M: www.oakhamresearch.com Oakham Research – October 2011 Making Professional Research Affordable St John’s Church – Research Results John Poole MBA, MMRS, MCIM, DipM Managing Director - Oakham Research November

Oakham Research Limited – 2011 |w: |T: |M: www.oakhamresearch.com Oakham Research – October 2011 Making Professional Research Affordable Heritage & Preservation 571 Respondents Vast majority aware of the historic relevance 2

Oakham Research Limited – 2011 |w: |T: |M: www.oakhamresearch.com Oakham Research – October 2011 Making Professional Research Affordable Heritage & Preservation Important to 76% of respondents (417) Majority against major alteration (25% no changes) 3

Oakham Research Limited – 2011 |w: |T: |M: www.oakhamresearch.com Oakham Research – October 2011 Making Professional Research Affordable Heritage & Preservation Only 5% accept major external alteration (27) Over a third do not accept any alteration to the exterior 4

Oakham Research Limited – 2011 |w: |T: |M: www.oakhamresearch.com Oakham Research – October 2011 Making Professional Research Affordable Heritage & Preservation Only 16% accept major internal alteration (27) Nearly two thirds (65%) accept minor changes to the interior for modernisation 5

Oakham Research Limited – 2011 |w: |T: |M: www.oakhamresearch.com Oakham Research – October 2011 Making Professional Research Affordable Heritage & Preservation Only 10% accept complete removal of the pews (54) Over 40% do not accept any pew removal Over 40% accept the removal of some pews 6

Oakham Research Limited – 2011 |w: |T: |M: www.oakhamresearch.com Oakham Research – October 2011 Making Professional Research Affordable Heritage & Preservation Over 40% find this completely acceptable 82% find it acceptable with minor changes Less than 15% find it unacceptable 7

Oakham Research Limited – 2011 |w: |T: |M: www.oakhamresearch.com Oakham Research – October 2011 Making Professional Research Affordable Heritage & Preservation Over half of respondents find it acceptable 92% find such alteration acceptable if there are no major changes to the building 8

Oakham Research Limited – 2011 |w: |T: |M: www.oakhamresearch.com Oakham Research – October 2011 Making Professional Research Affordable Local Passion for St John’s Church 9 Local Connections “It is beautiful in its own right” “our children were all christened there ” “I am aware that several well-known people are buried in the graveyard” “Essential to preserve something of old Dudley.” “Some if my family live locally to St Johns and were married there.” “Centre of the Spiritual Life of ''Kate's Hill area.” “Once the building is gone so has part of the history of Dudley” “It is hugely exciting to see the church restored to its former grandeur” “My whole family dating back 100 years plus have been baptised, married and buried in the church yard it is VERY important to Kate’s Hill” “I feel very strongly about keeping the Church exactly as it is but just to open it so it can be used again ”

Oakham Research Limited – 2011 |w: |T: |M: www.oakhamresearch.com Oakham Research – October 2011 Making Professional Research Affordable Use of the building Massive 97% would like to see St John’s Church restored and reopened (506) 10

Oakham Research Limited – 2011 |w: |T: |M: www.oakhamresearch.com Oakham Research – October 2011 Making Professional Research Affordable Use of the building Only sport (30%) fell below 70% appropriate Religious and Families most popular (equal) 11

Oakham Research Limited – 2011 |w: |T: |M: www.oakhamresearch.com Oakham Research – October 2011 Making Professional Research Affordable Use of the building B3a Which of the following activities would you USE if it was available in the church building? 12

Oakham Research Limited – 2011 |w: |T: |M: www.oakhamresearch.com Oakham Research – October 2011 Making Professional Research Affordable Use of the building Only Odd Job Service (74%) fell below 80% 13

Oakham Research Limited – 2011 |w: |T: |M: www.oakhamresearch.com Oakham Research – October 2011 Making Professional Research Affordable Use of the building Nearly three quarters of respondents are more likely to use the facilities if it helps cover maintenance 14

Oakham Research Limited – 2011 |w: |T: |M: www.oakhamresearch.com Oakham Research – October 2011 Making Professional Research Affordable Use of the building Nearly two thirds of respondents are more likely to use the facilities because it is a Church 15

Oakham Research Limited – 2011 |w: |T: |M: www.oakhamresearch.com Oakham Research – October 2011 Making Professional Research Affordable Use of the building B7 If the Church opened for an “activity you would use” on average, how much would you spend on each visit? Average spend indicated £6.38 per visit = £2, visits per month = £4,432 per month = £53,190 P.A. B9 How far would you travel to use a facility like this? 45% would travel less than 5 miles 74% would travel less than 10 miles 36% Live within 5 miles of St John’s (183) Over 50% did not provide a postcode Projected 70% live within 5 miles of St John’s 16

Oakham Research Limited – 2011 |w: |T: |M: www.oakhamresearch.com Oakham Research – October 2011 Making Professional Research Affordable Worship C1 Do you think St John’s Church building should be re-opened for worship? 88% stated they thought it should be open for some worship 17

Oakham Research Limited – 2011 |w: |T: |M: www.oakhamresearch.com Oakham Research – October 2011 Making Professional Research Affordable Worship 18 55% would use St John’s Church for worship (209) 32% would attend once a week or more (123) 37% currently worship in another church (140) Over 100 other churches named – only 1 current St John’s Church 33% attend another church because St John’s is closed

Oakham Research Limited – 2011 |w: |T: |M: www.oakhamresearch.com Oakham Research – October 2011 Making Professional Research Affordable Monitoring Information 86% White British, 4% Pakistani, 2% Indian, 6% Other 40% Male, 60% Female 67% Church of England, 5% Catholic, 7% Other Christian, 8% None, 4% Muslim 19

Oakham Research Limited – 2011 |w: |T: |M: www.oakhamresearch.com Oakham Research – October 2011 Making Professional Research Affordable Potential User Survey 182 organisations included Commercial, community groups, local gov’t and charity 16 specific expressions of interest Office premises 2 Meeting rooms 2 Commercial / shop1 Training courses3 Sales seminars1 Exhibitions / events6 Community use1 Over 30 ‘soft expressions’ BUT would need To see the premises before committing Would shop around when needed 20

Oakham Research Limited – 2011 |w: |T: |M: www.oakhamresearch.com Oakham Research – October 2011 Making Professional Research Affordable Conclusions No mandate for major alteration to the interior or exterior Compelling support for re-opening the building Support for ‘Pews on wheels’ and ‘Undercroft’ Passionate local support for much loved building High levels of support for a range of religious, cultural, historical and social uses Financial support to help pay for upkeep Support is local and vocal Compelling evidence for some worship in the building Worship at St John’s would not adversely affect PCC Demographics show a wide range of supporters 21

Oakham Research Limited – 2011 |w: |T: |M: www.oakhamresearch.com Oakham Research – October 2011 Making Professional Research Affordable Questions 22