Design Basics Introduction Color Type J187 Class 2 IIMM J187 Introduction to Interactive Multimedia.

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Presentation transcript:

Design Basics Introduction Color Type J187 Class 2 IIMM J187 Introduction to Interactive Multimedia

Problem Solving  Visual or Design Element:  Anything on the page as well as the lack of anything (space).  Images, text, lines, shapes, graphics, spacing, etc. Design is about: Communication Creating Interest Solving Problems

CRAP Design C.R.A.P: Contrast Repetition Alignment Proximity

Contrast Use colors, shapes, sizes, fonts, space and imagery to create contrast in design. Avoid colors and typefaces that are similar.

Repetition Repeat visual elements throughout the design Communicates consistency and brand

Alignment Where’s my boat?Dock 4, Slip 20.

Proximity Similar Items Closer, Different farther apart.

Color

CMYK or RGB? CMYK  For Print  Pigment  DO NOT USE IN CLASS! RGB  For Screens  Light  ALWAYS USE IN CLASS! WE WILL NEVER USE OR SPEAK OF CMYK IN THIS CLASS AGAIN!

Color Wheel

Primary Colors Wheel is based on the equal spacing of the primary colors Red, Yellow and Blue

Secondary Colors Equal combinations of those primary colors Orange, Green, Violet/Purple

Tertiary (third) Colors The next level of equal combinations The color blue-green for example.

Color Relationships Complementary Two opposite colors in wheel Triads Triangle Spacing around wheel Analogous Adjacent Hues Monochromatic Single color, varied intensity Compound Combines colors from various hues

Color Relationships Complementary Two opposite colors in wheel Triads Triangle Spacing around wheel Analogous Adjacent Hues Monochromatic Single color, varied intensity Compound Combines colors from various hues

Color Relationships Complementary Two opposite colors in wheel Triads Triangle Spacing around wheel Analogous Adjacent Hues Monochromatic Single color, varied intensity Compound Combines colors from various hues

Color Relationships Complementary Two opposite colors in wheel Triads Triangle Spacing around wheel Analogous Adjacent Hues Monochromatic Single color, varied intensity Compound Combines colors from various hues

Color Relationships Complementary Two opposite colors in wheel Triads Triangle Spacing around wheel Analogous Adjacent Hues Monochromatic Single color, varied intensity Compound Combines colors from various hues

Shades and Tints Add BlackAdd White

Warm and Cool Colors WarmCool

Color Scheme Selection Image Selection in Photoshop

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