Financing of tourism through cluster organizations in Slovakia Cluster TURIEC Association of tourism name: Tomas Holic organization: Cluster TURIEC state: Slovakia contact:

Development of tourism clusters 2005 Žilina inovation policy 2007 Cluster initiative 2008 Founding of first tourism clusters 2009 Establishment of Cluster TURIEC 2010 New law - support of tourism 2011 Founding of first Regional and Local org. of tourism 2012 Establishment of OOCR Turiec - Kremnicko name: Tomas Holic organization: Cluster TURIEC state: Slovakia contact:

Structure of tourism support Ministry of regional development Slovak tourism board Regional organizations of tourism Local / Area organizations of tourism name: Tomas Holic organization: Cluster TURIEC state: Slovakia contact:

Regional organization of tourism name: Tomas Holic organization: Cluster TURIEC state: Slovakia contact:

Regional organization of tourism name: Tomas Holic organization: Cluster TURIEC state: Slovakia contact:

Local / Area organizations of tourism name: Tomas Holic organization: Cluster TURIEC state: Slovakia contact:

Characteristics

Skiing and Snowboarding

One region – one skipass

Additional winter activities

Summer activities – Trekking, MTB

Summer activities

Countryside in summer

Center of slovak culture and slovak history

Entertainment

Accommodation

Spa – water for healing

Aquapark – water for fun

Financing local organizations name: Tomas Holic organization: Cluster TURIEC state: Slovakia contact: Membership contributions Voluntary contributions Sale of products, services Income from advertising Grants from budget of ministry for RD Other grants

Financing from state budget grant name: Tomas Holic organization: Cluster TURIEC state: Slovakia contact: Grant amount equals sum of membership contributions from last year Maximum 90% of total accommodation tax collected in towns or villages – members of oraganization If Local organization is a member of Regional organization, 10% of grant amount will be transfered to Regional organization If Local organization is not a member of any Regional organizasion grant amount is cut down by 10%

Application of state budget grant name: Tomas Holic organization: Cluster TURIEC state: Slovakia contact: Marketing and promotion Printed promotion except books Promotion at exhibitions and fairs Websites, internet promotion, e-marketing Logo and basic graphic conception Discount cards Activities of Tourist information centers Reservation systems

Application of state budget grant name: Tomas Holic organization: Cluster TURIEC state: Slovakia contact: Creating products of tourism Supporting local attractions Infrastructure of tourism Strategic and analytic documents Quality evaluation systems Educational activities Employees – language skills, PC skills Know-how transfer

name: Tomas Holic organization: Cluster TURIEC state: Slovakia contact: Thank you for your kind attention!