The Farm Becca Atkins Zach DeLoache Anh Do Ryan Miller Lauren Waldrip

Overview  The Cobblestone Project  The Farm  Findings  Strengths and Weaknesses  Suggestions

The Cobblestone Project  Founded in April 2008  “A Community Without Need.”  Eight initiatives addressing a variety of issues in Northwest Arkansas

The Farm  Was founded to provide sustainable agriculture to help those in need around the Northwest Arkansas community  To accomplish this goal, they have 4 strategic pillars

Organizational Chart

Findings

Publics / Involved Constituents  Food banks  Less fortunate individuals  Employees  Subscribers  Customers  Elementary schools  Volunteers  Donors

Price  Subscriptions are $500/year  Payment also enables supply for hunger relief

Place  Bentonville farmers market  The farm  Select local food banks

Production  A set amount of 60 subscriptions are sold per year  Demand for subscriptions exceeds 60  3,000 volunteers have helped with production over the past two years

Promotion  Gift cards  Social media stories and updates  Word of Mouth

Strengths and Opportunities

Strengths  Have built a extensive nonprofit network of throughout the seven initiatives  Tackling a major issue through a unique technique  Actually producing the food to feed the hungry  Land, physical location, and a significant amount of it

Opportunities  Currently tackling many issues  Attempting to do everything within each issue  Limited by seasonal growing periods  Limited distribution

Suggestions

Cobblestone Project and The Farm  Board Structure and Involvement  Branding  Social Media

Cobblestone Project and The Farm  Cobblestone The Farm

Cobblestone Project and The Farm  Board Structure and Involvement  Currently have one board for all initiatives  Create a advisory/volunteer board for each  Start with the Farm  Involve and engage more people who are passionate about a specific issue

Cobblestone Project and The Farm  Branding  Each initiative has its own logo

Cobblestone Project and The Farm  Branding  Each imitative has its own logo  Use a circle or rounded rectangle (cobblestone) to unify logos  Use the same font for unification  Unify taglines  Be the Famer, Be the Photographer, Be the Home

Cobblestone Project and The Farm  Social Media  Currently:  Facebook: Cobblestone Project Farm 

Cobblestone Project and The Farm Social Media Comparison FacebookTwitter CurrentlyCobblestone Project ProposedThe Farm, Cobblestone Project Or The Farm,  Potentially mirror this pattern in all Cobblestone initiatives

Cobblestone Project and The Farm  Social Media  Create signs/banners with information to be displayed at The Farm  Create brochures/cards to be passed out  Display social media information on all print material The Farm, Cobblestone

Cobblestone Project and The Farm  Social Media  Expand by creating a Instagram account  Link Instagram, Twitter, and Facebook  Promote through contests  Followers enter by retweeting/posting/liking

Re-Evaluation of Goals  Streamline Goals and Programs  Expand Partnerships to Meet Goals  Purposeful Events

Re-Evaluation of Goals  Streamline Goals and Programs  Current Goals: Hunger Relief, Economic Development, Education, and Community  Focus on your strengths  Hunger Relief  Expand harvest amount  Community  Physical location provides for more interaction

Re-Evaluation of Goals  Expand Partnerships to Meet Goals  Partner with other organization to reach original goals without requiring organizational energy  Education  Apple Seeds, Inc.  Economic Growth  Farmbox Delivers

Re-Evaluation of Goals  Purposeful Events  Bring people to the Farm  Fulfills the Community goal  Increases awareness and potential for more donors, volunteers, and customers

Target Market  Donors  Volunteers  Customers

Target Market  Donors  Develop a specific list of needs  Then, let people know those needs  Display needs at the Farm to inform those on-site  Allow for specific sponsorships, and use signage  Partner with Campus Organizations and Corporations, and recognize Future home of a new High Tunnel $5,000

Target Market  Volunteers  Define volunteer groupings  Corporate, Campus, and Community  Collect volunteer information  Build relationships with volunteers for a long-term commitment

Target Market  Customers  Determine specific organizations that The Farm will donate to  Acknowledge on-site and online  Voucher Cards  1)Bring produce to the target schools  2)Discontinue this program and focus on large organizational donations  Develop a presence at the Fayetteville Farmer’s Market

Logistical Changes  Greenhouse/High Tunnel expansion  Crop variety  Land use  Foodcorps

Logistical Changes  Greenhouse/Tunnel expansion  Build more  Expands growing season  Crop variety  Focus on what subscribers want

Logistical Changes  Land use  Through focused goals, expansion should be possible  Foodcorps & Interns  Utilize the college community to increase staffing to tackle specific goals  Begin the process to acquire a Foodcorps worker

Questions?

Thank You!