PROJECT INMA 3th Transnational Meeting Aix-en-Provence 29-30th March, 2012

PROJECT INMA · ES1-LEO Module IV: Corporate Social Responsibility

PROJECT INMA · ES1-LEO CHAPTER 1. ENVIRONMENTAL, ECONOMIC AND SOCIAL CHALLENGES. BASICS OF CORPORATE SOCIAL RESPONSIBILITY CHAPTER 2. WHAT IS CORPORATE SOCIAL RESPONSIBILITY? CHAPTER 3. CRS IN THE STRATEGY AND MANAGEMENT SYSTEM OF THE ENTERPRISE. MAIN GUIDELINES, STANDARDS AND REGULATIONS INDEX

PROJECT INMA · ES1-LEO CHAPTER 1. ENVIRONMENTAL, ECONOMIC AND SOCIAL CHALLENGES. BASICS OF CORPORATE SOCIAL RESPONSIBILITY

PROJECT INMA · ES1-LEO CHAPTER 1. ENVIRONMENTAL, ECONOMIC AND SOCIAL CHALLENGES. BASICS OF CORPORATE SOCIAL RESPONSIBILITY INTRODUCTION AND OBJECTIVES 1.1. CHANGES IN THE ENVIRONMENT New environmental, economic and social context Environmental challenges Economic challenges Social challenges The role of New Technologies of Information and Communication  The Kryptonite case 1.2. BASES AND ORIGINS OF CSR Fundamentals of CSR From traditional Enterprise to socially responsible Enterprise Construction of CSR fundamentals Socially responsable Enterprise values Why is it necessary CSR? CRS History and evolution

PROJECT INMA · ES1-LEO CHAPTER 1. ENVIRONMENTAL, ECONOMIC AND SOCIAL CHALLENGES. BASICS OF CORPORATE SOCIAL RESPONSIBILITY CHAPTER SUMMARY 1 SELF EVALUATION QUESTIONS CHAPTER 1 ACTIVITY 1 RECOMMENDED BIBLIOGRAPHY BIBLIOGRAPHIC REFERENCES/ INTERNET RESOURCES

PROJECT INMA · ES1-LEO CHAPTER 2. WHAT IS CORPORATE SOCIAL RESPONSIBILITY?

PROJECT INMA · ES1-LEO CHAPTER 2. WHAT IS CORPORATE SOCIAL RESPONSIBILITY? INTRODUCTION AND OBJECTIVES 2.1. CORPORATE SOCIAL RESPONSIBLILITY CONCEPT Corporate Social Responsibility definition. The minimum consensus Lack of consensus European Commission definition Creating shared value The mínimum consensus CSR DIMENSIONS AND ASPECTS European Commission distribution Triple Bottom Line

PROJECT INMA · ES1-LEO CHAPTER 2. WHAT IS CORPORATE SOCIAL RESPONSIBILITY? 2.2. TO WHOM IS THE ENTERPRISE RESPONSIBLE? Stakeholders Beyond creation of value for shareholders Stakeholders classification The importance of the systematic management of stakeholders 2.3. WHY INTERESTED IN BEING SOCIALLY RESPONSIBLE? CRS drivers Market incentives Competitive advantages  The Matusewicz Budowa Maszyn s.j. case (Poland) CHAPTER SUMMARY 2 SELF EVALUATION QUESTIONS CHAPTER 2 ACTIVITY 2 RECOMMENDED BIBLIOGRAPHY BIBLIOGRAPHIC REFERENCES/ INTERNET RESOURCES

PROJECT INMA · ES1-LEO CHAPTER 3. CRS IN THE STRATEGY AND MANAGEMENT SYSTEM OF THE ENTERPRISE. MAIN GUIDELINES, STANDARDS AND REGULATIONS

PROJECT INMA · ES1-LEO CHAPTER 3. CRS IN THE STRATEGY AND MANAGEMENT SYSTEM OF THE ENTERPRISE. MAIN GUIDELINES, STANDARDS AND REGULATIONS INTRODUCTION AND OBJECTIVES 3.1. CSR IN THE CORPORATE STRATEGY The implementation of CSR in the corporate strategy Required elements CSR in the Enterprise organization chart Commitment of senior management The operational structure The implementation of CSR in the corporate strategy Diagnosis of the situation. Where are we? Strategic Plan. How are we going to get it? Communication, value and information feedback

PROJECT INMA · ES1-LEO CHAPTER 3. CRS IN THE STRATEGY AND MANAGEMENT SYSTEM OF THE ENTERPRISE. MAIN GUIDELINES, STANDARDS AND REGULATIONS 3.2. GUIDELINES AND TOOLS FOR CSR MANAGEMENT CSR in the management system of the Enterprise Management system and integrated administration Main guidelines, standards and regulations on Corporate Social Responsibility The United Nations Global Pact New UN Guiding Principles on enterprises and Human Rights Guidelines for Multinational Enterprises of the OECD Accountability AA1000 Series ISO Global Reporting Initiative European Commission Communications on CSR National Regulator. Key actors in INMA countries

PROJECT INMA · ES1-LEO CHAPTER 3. CRS IN THE STRATEGY AND MANAGEMENT SYSTEM OF THE ENTERPRISE. MAIN GUIDELINES, STANDARDS AND REGULATIONS CHAPTER SUMMARY 3 SELF EVALUATION QUESTIONS CHAPTER 3 ACTIVITY 3 RECOMMENDED BIBLIOGRAPHY BIBLIOGRAPHIC REFERENCES/ INTERNET RESOURCES