Trends & Predictions for 2015

When we meet, we change the world.

Today’s Discussion Global Outlook Industry Forecast Latest Predictions from MPI Members Resources Open Discussion

Global Outlook

This World Economic Forum report explores… Important trends which we will face in the coming year. Emerging issues and technologies that will shape our world beyond the coming year into the next decade. Challenges and opportunities of the coming 12–18 months.

Two Major Themes These two areas are intricately linked. Long-term economic prosperity is dependent on environmental sustainability. Economy Environment

Relevancy to Industry #2: Persistent Jobless Growth Employment levels will maintain or decrease. Organizations within our industry plan to increase hiring and invest more in employees. #9: Increasing Water Stress There are challenges with both water resources and access to water. CSR continues to be top of mind within our industry. #10: Growing Importance of Health in the Economy Improving health of citizens can directly result in economic growth. Wellness is an ongoing trend within our industry.

Issue To Watch This is the ability of computers to read, interpret and act on our thoughts. Anticipate innovations that will transform the way we learn, communicate and control devices. Imagine the possibilities over time… −Control the cursor on a computer screen or the pointer device when giving a presentation −Hands-free interaction with mobile devices

Challenges Present Opportunities North America Challenge: Adapting to climate change Opportunity: Continue sustainability practices Europe Challenge: Fostering economic growth and innovation Opportunity: Consistently promote value of industry Latin America Challenge: Education and skills development Opportunity: Explore education resources/attend events

Industry Forecast

American Express reports meetings are ‘back in business.’ Meetings are expected to play a critical role in a return to business fundamentals, and this trend should help drive the long-term health of the industry. Meeting budgets are likely to show positive movement, either through growth or less of a decline than was seen previously.

PREDICTION North America EuropeAsia Pacific Central/South America Number of Meetings +0.3%+0.4%+2.1%+0.1% Number of Attendees per Meeting +0.2%-1.0%+1.3%+0.5% Number of Days per Meeting Source: American Express

PREDICTION North America EuropeAsia Pacific Central/South America Overall Meeting Spend Within Organization +0.3%-0.7%+0.2%+0.9% Individual Budgets -0.2%-0.4%-1.5%+1.2% Group Hotel Rates +4.6%+1.1%+4.3%+2.3% Source: American Express

Top 5 Meeting Destinations Based on Activity North America EuropeAsia PacificCentral/South America ChicagoLondonSingaporeRio de Janeiro OrlandoParisHong Kong/MacauRiviera Maya/ Cancun Las VegasBarcelonaShanghaiCiudad de Panama AtlantaAmsterdamSydneySao Paulo San DiegoBerlinBali Cartagena de Indias/ Bogota Source: American Express

Top 3 Cities with 2015 Hotel Openings North America EuropeAsiaSouth America New York (31)London (38)Jakarta (15)Cartagena (5) Chicago (12)Munich (17)Chengdu (14)Lima (4) Miami (11)Istanbul (15)Sanya, China (13)Montevideo (4) Note: Figure in parenthesis is number of hotel openings. Source: American Express

TOP CONCERN North America EuropeAsiaCentral/South America Economic/Political Instability Concerns 23%34%38%32% Currency/Exchange Rate 11%4%9%21% Environmental Issues/Green 3% 2%0% Safety Concerns23%18%32%16% Perceptions around “resort” destinations for meetings 40%41%18%32% Note: Figures in red indicate highest response for each region. Source: American Express

STR, Inc. Reports on U.S. Hotel Industry “We’re seeing strong demand growth with a relatively flat supply growth providing the industry a nice gateway to end the year and continue into 2015.”

Source: STR, Inc.

STR, Inc. Reports on Meeting Planners

Source: STR, Inc.

Latest Predictions from MPI Members

Meetings Outlook TM Summer 2015 Edition MPI’s quarterly report indicates continued intelligent growth in the meeting and event industry. (Published August 2015)

Key Findings Meeting professionals showing a renewed focus on attendee “wants” – big-name speakers, entertainment and shoulder days. Only 17 percent of respondents are doing nothing to plan for the communication styles of the numerous generations of attendees; 40 percent comprehensively tailor planning for every event with this challenge in mind.

Key Findings

Resources

MPI Website Discover more at

Meetings Outlook TM Published quarterly, this report presents future industry trends and predictions from MPI members, including meeting professionals on MPI’s Business Research Panel. It is developed in partnership with the Visit Denver, The Convention & Visitors Bureau, and is supported in partnership with the IMEX Group.

Meetings Move Us Forward is a grassroots resource created by MPI to help teach members how to talk about the meeting and event industry in a consistent and meaningful way using a common language.

Meetings Mean Business Coalition

Open Discussion

Thank You