Chapter 11: A Singular Start-Up Organize as a real company –Prove itself as masters technology –Get products to market –Establish corporate culture Progressive leadership that stood out in Silicon Valley Only the strong survive the eighty hour work week “Creative Confrontation” focus is on performance 200 employees ,000 employees today Operational Environment –Demographics - Lily-white men’s room –Size - Small and dominated by new hires –Flexibility – Flat structure = adaptability –Era – Develop processes & procedures –Lawlessness – Least watched & regulated

Chapter 12: The Wild West Wildercatter style of business –Chronicled by Don C. Hoefler Microelectronics News Intel - it is good to be the leader –Stay above the fray –Companies want to steal from you Noyce and Moore ran Intel –Avoid mistakes at Fairchild –Innovative management Noyce set meeting agendas but everyone was an equal But at Intel Noyce needed to win Enter Andy Groove –With Andy Groove came consequences

Reflection Question Robert Noyce – Supporter and Inspirer –Harmonious relationships, enthusiastic, and persuasive If Intel fails he still has the integrated circuit Gordon Moore – Observer –Work out details with accuracy and completeness If Intel fails he still has Moore’s law Andy Grove – Director –Determined, demanding, and strong willed If Intel fails then he fails; He is nothing without Intel Given the content and context in which Intel was founded, would Intel have become the world’s most important company without Andy Grove?