Team 4 Dyuman Bhatt, Albert Chiang Frances Sun, Konnie Nguyen, Christine Yeung

Founded by Oanh Tretter, Director, in 1987 Located in Campbell, CA Employees: 21 part-time teachers Value-proposition: Provide a warm, social environment where people can learn to dance and perform in a professional production Target Market: Females at the age of 21-32, working professionals with disposable income Competitors: Dance studios in the vicinity. Eg: Dance Attack, Dance Effects and Wicked Dance Productions Company History

Current Marketing Word-of-mouth – Yelp, Facebook Groupon, Living Social, Trubates Promotions: $5 All you can dance Saturday, Free Workshops Dance Performances

Current Website

Revamped Website

New Customer Microsite

Total s sent: 1,120 # delivered: 929 Bounce rate: 17.1% Unique open: 21.8% Unique click-thru: 5.6% 62 unique clicks Click breakdown: 50% “get free classes” 40% “T&Cs” 6% “refer a friend” 4% “facebook page” Takeaways: 1) Need a cleaner list! 2) Place CTAs in ranking order Marketing

Sales Funnel 1,120 s Sent 202 s Opened 62 s Clicked on an CTA 4 New Customers CPA: $0!

Google Ads Parameters  Ad :  Key Words:  “hip hop dance classes”  “hip hop dance lessons”  “dance studio bay area”  bay area adult hip hop dance lessons  Budget

Google Ads Parameters  Ad :  Keywords:  Budget  $10 / Day Maximum  $2.5 CPC Maximum

Google Sales Funnel 50,095 Ad Impressions 36 Clicks ($1.61 CPC) 0 New Customers CPA: Null

Facebook Pages 3 separate Facebook page – 1 Group Page Recently taken down per our recommendation – 1 Company Page 314 Likes – 1 Personal Account 270 Friends

Facebook Ads Parameters Split A/B Test Demographics Women Age Men Age Bid $25 per Ad over a 5-day period $0.55 CPC Max

Facebook Ads Results Campaign 1 Campaign 2

Facebook Sales Funnel 24,747 Ad Impressions 3 Clicks ($0.51CPC) 2 New Customers CPA: $0.77!

3 Month Plan 1.Make improvements to the website - Focus on viral marketing tools -Add a newsletter sign up on the home page. 2.Conduct SEO so that her business will appear higher in the organic search results on Google. 3.Consolidate the 3 existing Facebook pages into one. -Reduces confusion for current fans and customers. -Increases effectiveness of Facebook campaigns -Build a loyal customer base.

Golden Nugget “You want customers? You can’t handle customers!”