MOBILE FUTURES DAN CALLADINE CARAT GLOBAL MANAGEMENT.

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Presentation transcript:

MOBILE FUTURES DAN CALLADINE CARAT GLOBAL MANAGEMENT

THE FUTURE OF MOBILE First some stats

BIG NUMBERS In the UK over 66% of mobile owners have a smartphone For 25-34s it’s over 80% comScore, January 2013

BIG REVENUES Paypal handled > $14 billion in mobile payments in 2012, more than triple 2011’s level

EVEN SMALL THINGS Over 23% of British practical driving tests are booked on mobile

THE SPEED OF CHANGE Instagram was launched in late 2010

THE SPEED OF CHANGE 2 years later it has over 100m monthly users… & 5 of the 10 most popular people on Instagram are Kardashians

THE SPEED OF CHANGE We’ve moved quickly from this…

THE SPEED OF CHANGE … to this…

THE SPEED OF CHANGE … to this…

‘MOBILE’ AS ‘NORMAL’ At the moment we talk about things like… Mobile Internet Mobile Commerce Mobile Users

‘MOBILE’ AS ‘NORMAL’ They should be seen as Internet Commerce Users

5 TRENDS Speed Payments Targeting Tracking Touch

SPEED 4G will give must faster connection speeds in public places Video and music will be more viable But people will also be able to search and do ‘showrooming’ more quickly Cartoon - Forbes

PAYMENTS Payments are coming – it will soon be easier to make a payment, and take a payment using mobile

MOBILE TARGETING Target based on location, or behaviours xAd

MEASUREMENT Attribute actions in the real world to mobile activity Potentially make a connection between ad exposure and in-store purchase or donation Nomi

TOUCH Finally, this is getting a bit sci-fi, but mobile phones could soon be able to ‘touch’ and ‘smell’ things, through devices Senseg

Cartoon – New Yorker