SESSION #2 With New York Times Best-Selling Author Peggy McColl

  Review of the Process  Searching for, Finding & Securing Partners  Best Methods to Approach Partners  Tracking Partners  Confirming Partners  Open Q & A Overview – THIS Call

 The New Model Best Seller Program Content Phase 1  The Best Seller Process  Partnering  The “Copy”  Bonuses, New York Times List Phase 2  Extending Beyond the Book  Putting Together Quality Offerings  Marketing Materials  Additional Revenue

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 BONUSES

  Several hours of research went into creating these for you  They are “prospects”  It is up to YOU to reach out to them The Bonuses (Lists)

 THE Model or Blueprint  Setting a Date for a Launch  Tuesdays are best  Creating a Compelling / Attractive Offer (Bonuses)  Designing Persuasive Copy  Secure Partners to Promote  Get Massive Exposure Online & Offline (all targeting the date) The Formula for Making Your Book a Best Seller

  Someone who has agreed to support you and your campaign  Someone with an list  Someone with a client base  Someone with a following  Someone with connections What’s a “Partner”?

  Because you asked  Because they care about you / themself  Because they believe in what you have to offer  Because they care about others  Just because Why Would a Stranger Help YOU?

  People are generally “followers”  They are attracted to “events” because of who else is “involved” Create the “Cool” Party

  Outcome goal = X partners / sponsors  This week I will easily get on board a dozen partners Set the Objectives

  The “Right” Winning Attitude  Persistence  Positive Energy  Warmth  Kindness  Detachment  LOTS OF ACTION! What’s Required?

  Contacted many partners  People will likely say “no”  The Law of Averages The Power of #’s

 Where Do You Find Partners?  Everywhere!  Lists You Are Subscribed To  Other Campaigns  At “Live” Events  In Programs You are Enrolled In  Radio Show Sites  Expert Pages  On Facebook  On Twitter  On Linked-in  On YouTube  Via Friends  Via Colleageues  Via Mentors

 Some Places to Look for JV Partners Experts Pages: Interviews:

 Structure of the Request  Subject line must get them to open the  Personalize the IF you have a name  Get right to the point  Keep your short  Focus on the Benefits for THEM  You Must be Confident  And Warm and friendly  Tell them what you want them to do (Call to Action)

 Sample SUBJECT lines  Bob, take a look at this now  Carol, before you leave for the day …  Ingrid, you WILL benefit from this  You can be a part of this Becky  Only a handful of selected folks, including you Rhonda  Tina, please get back to me before the day is out … here’s why

 Sample Subject: Bob, I know you care Bob, because you definitely care about people, here’s a way you can be a part of something that is definitely going to benefit you in a big way … no make that HUGE way. On September 18 th we’re launching a massive internet campaign for my book (BOOK TITLE GOES HERE) that involves pre-selected partners, who will get exposure to potentially millions of subscribers. You seem like the kind of person (with your own successful business) who would be interested in this kind of exposure

 Sample continued Therefore, here’s how you can be involved. When you agree to send out one on Tuesday, September 18th to promote my book launch campaign AND provide a downloadable bonus gift, you will get exposure on the special offer page. Participating is easy. All you are required to do is 2 things. 1.Agree to send out the we’ll provide to you on Sept 18 th … and 2.Include a bonus gift that can be given away

 Sample continued Many partners are involved, which means, essentially with all of the s going out, you get cross- promotion to everyone’s list. What does it mean to you? With our reach expected to be in the (hundreds of thousands/millions), you benefit from this kind of exposure. When people signup to receive your bonus gift, you increase YOUR database. This is truly a win-win-win scenario.

 Sample continued All that is required right now is for you to reply to this and say “Count me in!” Once you do, please mark that date down in your agenda: Tuesday, September 18 th We will follow up with you to get your bonus gift a bit later on. Please get back to me before the end of the day as we are determining the top spots for our partners who respond the fastest. What does that mean? When you respond quickly, we’ll be sure to put your name and bonus gift at the highest position available on the page. But, you need to get back to me today, please. Simply hit “reply” and type “Yes, count me in” and we’ll follow up with you. With warmth, Your Name PS. Remember to get back to me today AND be sure to mark down September 18 th in your agenda. Thanks again.

 How do you know if a website is collecting addresses?  Do they have a newsletter signup?  Do they have popups asking for your address?  Do they have anywhere on the front page asking for address?  Are they giving something away and asking for an address?  Are they selling something?  Do they ask you to “subscribe” on their site?

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 Number of Websites

 Track Your Partners  Use a spreadsheet or a word document with columns  Website  Name of Contact  Address  Other Notes: newsletter? Giveaways?  Date Contacted  Date Contacted again  Other method of contact  Response

 Tracking “On Board” Partners  Have TABS in the spreadsheet  Confirmed  Bonus Gift  Sent them the Copy  They Confirmed receipt  They Sent the to their subscriber list

 Organize your results WebsiteContact Sent an emai l on Respons e back On board Not on board telephone growth.co m David Riklan growth.co m Enter date here On this date yes ghtoftheda y.com Brian Proctor ghtoftheda y.com

CREATE Another List of the On Board Partners – Track THEM! WebsiteContactBonus GiftSent them the copy Received (confirmed ) They “mailed”

  Create a List and Add to It  Stay Open & Alert  Use Search Engines Searching

      Other Campaigns

  ndex-live.html ndex-live.html  l l  BONUS GIFT PAGES:  downloads.html downloads.html  Older Campaigns

  Could be One Contact  May require another  May require additional s  Try another way (snail mail, facebook, telephone) Frequency of Contact

  The s are sent to request their support months in advance of your campaign  Stay in frequent contact to ensure they remain “on board”  One week before your campaign send them the copy and ask for a confirmation of receipt  Track it  Watch for their s on the day of your campaign  them to thank them and to update on the success Mailing Sequence

  Do NOT attach your “e” book to the  Do NOT send out an to “JV Partners”  Do NOT get frustrated with the partners  Do NOT give them a history of you, your book, your life…  Do NOT give up! What Not To Do

  Set the Date of Your Campaign  Set the Objectives/Goals for Your Campaign  Create Your Potential Partner List  Begin to contact and secure! Action Items

 QUESTIONS?