UK Television Audience Measurement

Slides:

Advertisements

Similar presentations

1 General experience Péter Vári Belgrade, 28th April 2009.

Advertisements

Asianet Network - Background The year 1993 brought a LIFETIME of change in the entertainment options amongst homes across Kerala with the launch of ASIANET.

The way to total TV Audience Measurement and Streaming TV Bas de Vos Managing Director SKO MMS Seminar 2008.

ASTRA satellites - unique distribution mean across Central Eastern Europe P-Sat Professional Day Budapest, October 2011.

Agenda Overview Business Drivers Adoption Devices Features Services

MARKET UPDATE: LATEST FACTS AND FIGURES. Platform DTV Households % of UK households 5.3 million 22% 1.14 million 4.7% 564, % 951, % UK DTV.

DEVELOPMENTS IN THE UK TELEVISION MARKET September 2002.

GLOSSARY OF TERMS BASIC TV MEASUREMENT TERMS TARPs – Target Audience Rating Points are also known as ratings and are an estimate of the size of a specific.

MEASUREMENT OF TV. MEASUREMENT OF TV IN NZ TV is measured by NZ’s leading research provider – AGB Nielsen Media Research’s Peoplemeter system is the industry.

Time Shifted Viewing Presentation to MMS London, Wednesday 20 th September 2006 Tony Wearn, Research Director, BARB.

Who owns what? TAM Ireland Ltd / Nielsen TAM - Establishment Survey.

Home Theatre Systems Home Theatre Sytems- Televisions, dvd players and speakers combined. Surround sound- It is important to have a surround sound receiver.

1 The Making of Broadcast Media Disorder: A Political Economy Perspective Hamilton Cheng, PhD. Public Television Service a Taiwan Response at CWM 2004.

The Portable People Meter Getting Ready for Prime Time Results from the U.K. Field Test Status of the U.S. Test Market The TVB Research Conference October.

Do We Really Need Denise Huang. Agenda ITV: What’s new Industry overview Consumers’ attitudes and usage patterns What are the demands? Challenges from.

Who owns what? TAM Ireland Ltd / Nielsen TAM - Establishment Survey.

Who owns what? TAM Ireland Ltd / Nielsen TAM - Establishment Survey.

Online Video Advertising The impact of broadband for brands online Bill Gash April 2005.

Digital Terrestrial Television in the UK Khalid Hadadi BBC EU and International Policy Over the next fifteen minutes, I plan to give an overview of the.

Welcome to Turkey TUYAD is a non-profit, non – governmental organization which has been founded by the companies in the satellite sector. It was.

EXPLOSION IN VIEWING OPTIONS THE FIRST 50 YEARS THE LAST 10 YEARS THE LAST 5 YEARS BROADCAST TV CABLE & SATELLITE VCR DVD DVR VOD ONLINE VIDEO GAMING.

Expanding Storage in the New World of Consumer Electronics Patrick O’Malley SVP, Consumer Electronics Seagate Technology.

*United States estimate based on Q monthly average. For all of the most current estimates of U.S. cross-platform video consumption, please refer.

Hybrid TV From Technology To Market SESSION 3, AMS - 05/2011, HANOI.

A Presentation by Bob Peters Global Media Analysis at the Network Insight Institute Seminar Digital free to air TV: getting serious 12 August 2003 Sydney,

ARION Technologies (Pty) Ltd Presentation to Portfolio Committee on Communications – State of Readiness to manufacture Set Top Boxes 21 September 2011.

Bruce Vandenberg - Director of Interactive Media - Confidential - © Celador International 2004 The Anatomy of a Perfect Relationship Bruce Vandenberg Director.

Dr. Nikos Desypris Feb Postgraduate course University of Athens.

Advertising and magazines Adam Smith Head of knowledge management ZenithOptimedia 26 th April 2005.

Copyright Nielsen Media Research A Local People Meter Update For The TvB Research Conference October 25, 2000 Nielsen Station Index.

Sub-Regional Workshop on Transition to Digital Broadcasting and Digital Dividend 6-7 October 2011, Belgrade, Serbia 1 Sub-Regional Workshop on Transition.

What now for the telecom industry

IDATE November A new TV landscape Franck ABIHSSIRA Deputy General Manager TPS Tuesday, 22 November

DTT issues 24 April A definition: “Bigger, better, normal television” What is DTT?

SAARF TAMS Counsel: 10 th December Universe Change Overview: Households 000’s January 2010.

PERSPECTIVE Part of the Ingenious Consulting Network PERSPECTIVE Part of the Ingenious Consulting Network Tim Suter DTT and Programme Content 22 May 2008.

MIT Communications Futures Program Bi-annual meeting, January 22-23, 2008 San Jose, CA The Future of TV – What’s the Role of P2P? Introduction – Natalie.

1 Bill Rose, President WJR Consulting, Inc. Entertainment Networks Two World Views Entertainment Networks Two World Views.

Sony Entertainment Television Asia

Modular Entertainment System

Fernando Falcon Managing Director Media Instruments S.A. AGB Nielsen Media Research.

Bernard Fontaine Innovation and Technical Manager, France Télévisions Pôle France Télévisions Interactive Diversification and Convergence with Telecom.

MEASUREMENT OF TV. MEASUREMENT OF TV IN NZ TV is measured by NZ’s leading research provider – AGB Nielsen Media Research’s Peoplemeter system is the industry.

Presented by HDMI, L.L.C. May, 2005 HDMI Retail Training Program Part 1: Overview HDMI – The Standard for Connecting HDTV.

DEVELOPMENTS IN THE UK TELEVISION MARKET December 2002.

International Stakeholder Meeting STB Power Use San Francisco June 2005 Presented by Bob Harrison.

CONFIDENTIAL Sony Overview April Sony Corporation Overview page 1 Consumer Products & Devices Networked Products & Services Financial Services Sony.

Digitalisation process in Lithuania, the future of local TV programmes Algimantas Kaziliunas Adviser for electronic communications 11 October 2012, Riga.

Who owns what? TAM Ireland Ltd / Nielsen TAM - Establishment Survey.

OVERVIEW OF EBU ACTIVITIES Philip Laven Director, Technical Department European Broadcasting Union ITU BR Information Meeting on RRC-04/05 Geneva 19 September.

Who owns what TAM Ireland Ltd/Nielsen - Establishment Survey.

Gary Tonge Introduction to Technology in the ITC 15 November 2002.

Television in the Digital Age Chapter 5 part 2 Economics of TV & Cable Television in a Democratic Society.

AUDIENCE MEASUREMENT FOR THE 21 ST CENTURY JAN GOODING, CHAIR | SIMON REDICAN, CEO 1 st March 2016.

SERBIA Number of inhabitants: 7.2 million GDP per capita: 4,168 (in EUR, information of 2012)

Global Set-Top Box (STB) Market 2017 Forecast to 2022

A Small Fraction Of Streamers Account For The Large Majority Of Overall Streaming Activity 20% of the streaming population account for 87% of total video.

Television Market In Ireland

BRC TAMS UPDATE OCTOBER 2016

Device Ownership by Year

TAM Ireland Ltd / Nielsen TAM - Establishment Survey

MEASUREMENT OF TV.

Michael O’Shea Panasonic

EIC General Assembly 26 September 2003 in Berlin

Broadcast only and Broadband only account for 20

TAM Ireland Ltd / Nielsen TAM - Establishment Survey

TAM Ireland Ltd / Nielsen TAM - Establishment Survey

Hybrid TV From Technology To Market

“Does your household own this device”

M A R K E T O V E R V I E W.

Presentation transcript:

UK Television Audience Measurement (21st September 2006)

Agenda Introduction to AGB Nielsen Media Research Our role within the BARB process Overview of UK TAM Market Growing Measurement Complexity Audience Measurement Production and Reporting

Who Are We? Joint venture between AGB Group and NMR Based in 27 countries worldwide Over 46.000 households installed worldwide Asia Pacific (18.400 h/h) Europe (22.300 h/h) Africa/Middle East (1.850 h/h) Latin America (3.650 h/h) TAM Specialists – our business is dedicated to TV audience measurement

AGB NMR in the UK … 100+ staff Head office, 60 Strand. Awarded BARB Contracts in 2000 Live from Jan 2002, extended to Dec 2009

BARB

The UK Panel 6,000 installed homes Over 14,000 individuals Over 6,000 guests 5,100 total reporting panel 6 different reception platforms Over 29,000 different devices within the panel

A Panellist’s Lifetime 1 7 6 5 4 3 2

Viewing by Platform in the UK BARB w/e 3rd Sept 2006 Analogue Terrestrial 37% Cable 1% Satellite 0% Analogue Terrestrial Cable Satellite Digital Terrestrial 16% Cable 13% Satellite 33% Digital Terrestrial Cable Satellite

The UK TAM Market TVM4 & UNITAM The UK Home TVSET 10,242 VCR DVDR DVD & RDVD Digital STB PVRs / SKY+ 6,706 2,700 3139 69 Game Camera 6,584 VCR DVDR SKY/SKY+ DCAB DTT NBD Over 29,000 Devices PVR

UNITAM benefits UNITAM UNIQUE FEATURE Possibility to measure DRC, Plasma, LCD, HDTV TSV devices (DVDR, PVR) TVM4 LIMITATION Limited number of devices connected SVHS Some combi devices

Installation All TV sets, platforms, VCRs and PVR/DVDR in the homes need to be monitored Duration dependant on number of sets and complexity 1 transmission unit per home connected to phone-line/GSM 1 base unit per set Each installation Line Tested for Quality Control

Daily Reporting Timetable 09:30 Overnights 09:35 PVF 10:00 Programmes 10:30 IBT-Live 11:30 IBT-Consolidated 11:40 Spots 11:45-12:45 Breaks

Ongoing Maintenance Quality Control monitoring New TVs/equipment Polling issues Rejected homes Communications Nil viewing Uncovered viewing New TVs/equipment Technical issues Re-education