ADVERTISING A. Yereshchenko Form 11 A Teacher: E. B. Kosheleva

ADVERTISING is communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Every major medium is used to deliver advertisments including: television television radio radio movies movies magazines magazines newspapers newspapers video games video games the Internet the Internet billboards billboards

Organizations which frequently spend large sums of money on advertising but do not strictly sell a product or service to the general public: political parties political parties interest groups interest groups religion-supporting organizations religion-supporting organizations militaries looking for new recruits militaries looking for new recruits Advertisement spending can exceed half-a-trillion dollars by 2010

History Commercial messages and political campaign displays have been found in the ruins of ancient Arabia Commercial messages and political campaign displays have been found in the ruins of ancient Arabia Egyptians used papyrus to create sales messages Egyptians used papyrus to create sales messages Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form

With the development of printing, advertising began to include handbills With the development of printing, advertising began to include handbills In the 17th century advertisements appeared in weekly newspapers in England In the 17th century advertisements appeared in weekly newspapers in England the first advertising agency was opened by Volney Palmer in Boston the first advertising agency was opened by Volney Palmer in Boston. 1920s - the first radio advertisments, whose only aim was to sell more radios, appeared. 1920s - the first radio advertisments, whose only aim was to sell more radios, appeared.

The 1960s - a modern approach to advertising The 1960s - a modern approach to advertising The late 1980s and early 1990s - the introduction of cable television and particularly MTV,which has channels entirely devoted to advertising (ShopTV) The late 1980s and early 1990s - the introduction of cable television and particularly MTV,which has channels entirely devoted to advertising (ShopTV) Marketing through the Internet - new frontiers for advertisers Marketing through the Internet - new frontiers for advertisers

BRANDING Brands were introduced to increase the reputation and value of a particular manufacturer. An identified brand often means safety and quality and leads to popularity.

Mobile Billboard Advertising Target advertising Target advertising One day and long term campaigns One day and long term campaigns Sporting events Sporting events Store openings or other similar promotional events Store openings or other similar promotional events Big advertisements from smaller companies Big advertisements from smaller companies

Non-commercial advertisments Advertising, in its non-commercial guise, is a powerful educational tool capable of reaching and motivating large audiences. Advertising techniques can be used to inform, educate and motivate the public about non-commercial issues, such as AIDS, political ideology

Types of advertising

Media Commercial advertising media can include: wall paintings wall paintings billboards billboards radio radio cinema and television cinema and television web banners web banners mobile telephone screens mobile telephone screens shopping cards shopping cards press press sides of buses sides of buses musical stage showsstickers on fruits musical stage showsstickers on fruits backs of tickets backs of tickets

Advertising tracking It is the way to measure advertising effectiveness It’s aim is find out which brands are the most popular and what kinds of advertisments are the most effective

Covert advertising when a product or brand is used in entertainment and media the main character of the film can use an item of a definite brand the main character of the film can use an item of a definite brand you can see the logo of a famous brand you can see the logo of a famous brand you can see cars, whose logos are clearly displayed on the front of the vehicles you can see cars, whose logos are clearly displayed on the front of the vehicles

Television commercials The most effective mass-market advertising format The most effective mass-market advertising format High prices High prices Virtual advertisements may be inserted into regular television programming through computer graphics Virtual advertisements may be inserted into regular television programming through computer graphics

New media and advertising approaches Advertising on the World Wide Web Advertising on the World Wide Web advertising advertising Placing messages or corporate logos on the side of and the International Space Station Placing messages or corporate logos on the side of and the International Space Station Word of mouth advertising Word of mouth advertising SMS SMS

Negative effects of advertising the control and vetoing of free information by the advertisers the control and vetoing of free information by the advertisers trying to minimise information about or from consumer groups trying to minimise information about or from consumer groups changing the nature of the communication media changing the nature of the communication media

Thanks for your patience!!!