Women Leading the Charge: Canadian Entrepreneurship Gus Trotter

“ women entrepreneurs are one of the fastest growing segments of the Canadian Economy” (Ward, ‘Statistics,’ n.d.)

Agenda 1 - Introduction 1.Needs 2.Wants 3.Challenges

Agenda 2 - Traits 1.Highly Educated 2.Average Age 3.Professional Organization 4.Trade Organization 5.Not immigrant 6.One-person 7.BC, AB, or ON

Agenda 3 – Final Comments 1.Summary – Needs & Wants 2.Summary – Traits 3.Summary – Challenges 4.Recommendations 5.In Conclusion 6.References 7.Question Period

Needs Flexibility o stay-at-home; lifestyle Age o economic Education o later in life Employment o single vs. married

Income for Canadian Women Entrepreneurs (EmpoweredWomen.com, 2010, p. 34)

Wants Wealth o Men vs. Women Love o Of what they do Equality o Payment for services

Income by Gender (EmpoweredWomen.com, 2010, p. 36)

Grand Challenges 1.Equality of $$ 2.Personal Debt 3.Capital 4.Lack of Access 5.International Experience 6.Inadequate business information 7.Inadequate business technology

Basic Challenges 1.Finding clients 2.Steady workload 3.Working long hours

Trait 1 – Highly Educated Increase in education amongst women 1 in 4 self-employed = university educated 1 in 2 = above average $$ Increase in employment quality

Education Trends of Self-Employed Women (EmpoweredWomen.com, 2010, p. 8)

Trait 2 – Average Age Rise in post-secondary education 96% worked for others before starting business Average age 41-years-old Over 55 – growth rate of 4% since 1989 “lifestylers” and “seniorpreneurs”

Percentage of Self-Employed Women Rises with Age (EmpoweredWomen.com, 2010, p. 12)

Trait 3 – Professional Organization 40% women sole proprietors are members Twice the rate of men Flip Side: Unincorporated

Trait 4 – Trade Organization 40% sole proprietors Double rate of men Networking options Business prospects

Self-Employment of Women in Occupation Categories (Adapted from EmpoweredWomen.com, 2010, p. 25)

Trait 5 – Not Immigrant 1 in 5 not born in Canada 30% outpace men Tend to be younger/more educated After 5 years – 9 in10 self-employed After 5 years – no different than born here

Sources of Revenue for Immigrant Women Less than 5 years in Canada – 30% of income supplied by home – Country – Government – Family More than 5 years in Canada – 6% of income supplied by home

Trait 6 – One-person 62.7% unincorporated sole workers Growth less important Personal services & retail sales sectors Financially better off

Self-Employment: Women vs. Men (EmpoweredWomen.com, 2010, p. 42 )

Trait 7 – BC, AB, or ON British Columbia o 6.1% annual increase in SBE women o New Canadians Alberta o 4.8% annual increase in SBE women o Economy Ontario o 40% of country’s women’s SBE o 30% negative circumstances

Self-Employed Women by Province (Adapted from EmpoweredWomen.com, 2010, p. 40)   

Summary – Needs & Wants 1.Employment 2.Flexibility 3.Age 4.Education 5.Wealth 6.Love 7.Equality

Summary - Traits 1.Highly Educated 2.Average Age 3.Professional Organization 4.Trade Organization 5.Not immigrant 6.One-person 7.BC, AB, or ON

Summary - Challenges 1.Equality of $$ 2.Personal Debt 3.Capital 4.Lack of Access 5.International Experience 6.Inadequate business information 7.Inadequate business technology 8.Finding clients 9.Steady workload 10.Working long hours

Recommendations Business Attitude Networking Thick Skin

Women in Business Their Recommendations Database Supplier Diversity Access to Suppliers Institution Government Support Federal Contracts

In Conclusion “It is clear from the latest census results that women represent the future of self- employment in Canada.” (Ward, ‘Statistics,’ n.d.)

References CIBC World Markets. (2005). Women Entrepreneurs: Leading the Charge. Retrieved from EmpoweredWomen.com. (2010). A Report on Women in Business in Canada, with Statistics. Retrieved from Ward, S. (n.d.). The Face of Canadian Business Women, Parts 1-4. Women in Business. Retrieved from Ward, S. (n.d.). Small Business Statistics on Canadian Women in Business. Women in Business. Retrieved from

References Ward, S. (2003, March 7). Statistics. The Business Research Newsletter. Retrieved from dn=money&tm=9&f=21&su=p ip_p ip_&tt=2&bt=1&bts=0 &st=23&zu=http%3A// Ward, S. (n.d.). Women Entrepreneurs of Canada. Women in Business. Retrieved from Ward, S. (n.d.). Women in Business a Growing Wave: CIBC Report Profiles Astonishing Growth in Women-Owned Business. Women in Business. Retrieved from Wolfe, L. (n.d.). Do You Have What it Takes to Become a Successful Woman Entrepreneur? Women in Business. Retrieved from 3.htm

Thank you