Ventures Webinar # 2 Mary Louise Baez Heather Ferreyra Bruce Myint Pierre Montagano

Transitions: Meeting Market Need

Transitions is the icing on the cake!

Reaching the customer base Fall Conferences: 350 attendees Average attendance in a session: – 25% audience Ventures users 75 – 90% audience non-users

Social and Academic Language Work CommunitySchool skills

Transitions Policy Trends + Hot topics Integration of career readiness + academic skills Joyce foundation initiative in 5 states: IL, IN, MN, OH, and WI to help Ss get living wage jobs Improve outcomes of Ss in developmental ed: OH, FL, CT, NC, TX and VA Prepare non-English speaking Have highly effective instructors Professionalize Adult Ed

Integrating academic skills from the beginning! Pre-writing and pre-reading strategies Use of graphic organizers Organize information Note-taking Tasks that promote critical thinking and higher order thinking

Research shows these building block skills are taught Understanding and following written directions Asking for help, clarification or information Providing paragraph or short answer responses Defining or describing concepts

Listening/Reading comprehension skills needed Making predictions Confirming predictions Listening/reading for gist Listening/reading for specific information Inferring intended meaning Using a variety of clues to infer meaning

Tasks to build organization and note-taking skills Sorting tasks Graphic organizers Concept mapping Guided note-taking

Listening: Gist Ventures Book 2, p. 97

Listening: Details Ventures 2, p. 97

Listening for main idea Transitions: all Lesson As, Ex. 2A See page 3 as an example

Listening for details Details: all Lesson As Ex. 2B See page 3 as an example

Critical thinking – Ventures 1

Use contextual clues to define vocabulary - possible answers p. 87, Ex. 3B (positive & negative words & clues to help students find them)

Predicting p. 18, Ex. 1, question 1 (predict from title) p. 56, Ex. 1, question 1 (predict from title)

Text organization p. 100, ex 1B

Ventures Series is 6 levels

Capitalizing on Transitions Buzz Start the Ventures conversation from the top No other “transitions book” on the market Describe skills Ss need for work and school that are in Transitions, then show a lower level of Ventures and how that skill is there, too! Conversation opener Can use after other series

Ventures Dictionary New for January 2011

Ventures Dictionary - Ventures Refreshment strategy - Developed for Adult Ed learners - Low-Beginner to Pre-Intermediate (Compatible with Basic, 1 and 2)

Ventures Dictionary Size: 4” x 5 ½” Price: $5.99 ($6.95 Canadian) Stock date

Ventures Dictionary Features Key vocabulary needed to master national, state, and city standards in the U.S. Short, easy definitions for more than 14,000 words and phrases help build students’ confidence.

Ventures Dictionary Features Three clearly identified vocabulary levels from beginner to pre-intermediate help learners prioritize their study. Clear, natural example sentences show learners how the language is used in context. More than 100 Help Boxes explain common errors, patterns, and word families.

Ventures Dictionary Features “Phrasal Verbs to Learn” section focuses learners’ attention on the most important verbs. 16-page color art section, b&w art throughout Workbook-style Guide develops dictionary skills.

Phrasal verbs to learn

B&W Illustrations throughout and a 16-page Color Art Section

Guide to the dictionary

Ventures Dictionary Online Available Summer Full audio pronunciations -Downloadable workbook-style Guide formatted for 8 ½ x 11 printing -Online teacher support materials

Also Available January 2011: Webster’s Essential Mini Dictionary

Size: 4” x 5 ½” Price: $5.99 ($6.95 Canadian) Stock date

Targeting: 1. Ventures Customers 2. Adult Ed Customers 3. Dictionary Usage / Interest

Competition for the Ventures Dictionary ($5.95) Our price is the lowest in a very price sensitive market! Oxford Picture Dictionary - $11.50 Longman Photo Dictionary - $23.73 Longman Basic Dictionary of American English - $22.60

ESL Catalog & Ventures Sampler

Ventures Dictionary Promotion - Campaign - Web Updates

Transitions Testing & Grammar Support

Direct to Student Sales

Direct to Student Sales: - Website - Flyer & Order Form (in your binder)

Web Walkthrough: cambridge.org/buyventures

Adult Education Competitive Landscape The year of opportunity

Key Drivers Moving to a adoptions model –Marketing –Length –Pre-work –Relationship based Two key series will be vulnerable –Step Forward –All-Star Price Immigration/ USCIS

Competitors Pearson and Cengage focus on secondary market will be short- opportunity Oxford re-org McGraw-Hill re-org

Ventures Support

In Your Binders: -Arcade CD-ROM -“BuyVentures” Flyer & Order Form - Visual Guide to Presenting Ventures Classware