May 18, 2006 Source; 2006 NAR/Harris Baby Boomer Real Estate Survey Housing and the Baby Boomer: An Insightful Perspective May 18, 2006.

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Presentation transcript:

May 18, 2006 Source; 2006 NAR/Harris Baby Boomer Real Estate Survey Housing and the Baby Boomer: An Insightful Perspective May 18, 2006

Baby Boomers Today 77 million Baby Boomers  39 million women & 38 million men 35% of all US adults are Boomers 42% of US homeowners are Boomers Boomers: 73% White, non-Hispanic, 12% Black, 10% Hispanic & 4% Asian May 18, 2006Source; U.S. Census Bureau

Source; 2006 NAR/Harris Baby Boomer Real Estate Survey May 18, 2006 All Adult U.S. Baby Boomers=76,696,960 AMERICAN VOTERS (70%) N = 207,487,283 Never Homeowner (12%) INFLUENTIAL VOTERS ? Financially Uncertain 43% Baby Boomer Segmentation Financially Comfortable 41% Financially well-off 4%

Boomer Household Characteristics Source; U.S. Census BureauMay 18, 2006

Boomer Household Characteristics May 18, 2006Source; U.S. Census Bureau

Average Boomer Household Income Affluent ($100k+) Boomer households are 55% of all US affluent households 3/4 of all Boomers & nearly 9/10 of affluent Boomers live in single family dwellings May 18, 2006Source; U.S. Census Bureau

Source; 2006 NAR/Harris Baby Boomer Real Estate Survey May 18, 2006 Baby Boomers and Homeownership

Source; 2006 NAR/Harris Baby Boomer Real Estate Survey May 18, 2006 Baby Boomers’ Future Plans 47% of Boomers say they’re financially strong, but 53% say they’re weak

Source; 2006 NAR/Harris Baby Boomer Real Estate Survey May 18, 2006 What does this mean for you and your business? Baby Boomers have a very strong attachment to homeownership Baby Boomers are likely to keep working well into their retirement years Baby Boomers want professional services from their REALTORS®, first and foremost

Source; 2006 NAR/Harris Baby Boomer Real Estate Survey May 18, 2006 Baby Boomers and Real Estate: Today and Tomorrow For more information on the full Survey, click here: Prod?OpenForm&IN= Or contact: T.J. Doyle at

May 18, 2006 Source; 2006 NAR/Harris Baby Boomer Real Estate Survey Housing and the Baby Boomer: An Insightful Perspective May 18, 2006