Prepared by: Char Fortune, MCR Managing Director Corporate Services Group GRUBB & ELLIS 3424 Peachtree Road, NE Suite 800 Atlanta, GA Generational Differences Work Styles of the Generations

Intergenerational Workforce GenerationBirth YearsAge VeteranBefore Boomer Gen X Gen Y1981 & After Source: Sloan Center on Aging and Work

Veterans “The Greatest Generation” 40 million +/- Honorable and patriotic Dedication and sacrifice Frugal, delayed rewards Duty before pleasure Adherence to rules Respect for authority Committed to marriage Created United States as we know it

Veterans at Work History is their teacher Inept with ambiguity, change and conflict Take-charge decision makers Conservative spenders Disciplined and hard working Dressed for success Technologically challenged

Boomers “The Me Generation” 70 million +/- Personal gratification Political and social awareness - Sexual revolution - Women’s rights - Civil rights Vietnam 50% divorce rate Health and wellness Self centered

Work is their life At the office for long hours Work ethic is field of battle Huge sacrifices to succeed Material things are their rewards Personal satisfaction is paramount Boomers at Work

Generation X “Latchkey Kids” 40 Million +/- (smallest generation) Unhappiest generation Fallen heroes Attention deprived Skeptics, self reliant Seeking sense of family Casual approach to authority Techno literate

Generation X at Work Work to live Get the job done and go home Distrust authority Unconcerned about people skills Scorn material wealth and status Fewer working moms

Generation Y “The Entitled” 70 million +/- Internet generation Digital junkies Social and optimistic Diverse Impatient to succeed Commitment phobic Moral Civic minded

Generation Y at Work Work is a means to support social life Mobile – can work anywhere Time is their currency Co-opted into every family decision Afraid for their safety Loyal to people, not to companies

Demands of the Workforce VETERANSBOOMERSGEN XGEN Y OutlookPracticalOptimisticSkepticalHopeful Work EthicDedicatedDrivenBalancedDetermined View of AuthorityRespectfulLove/HateUnimpressedDoubtful Leadership by…HierarchyConsensusCompetenceMentor RelationshipsPersonal Sacrifice Personal Gratification Reluctant to Commit Inclusive TurnoffsVulgarityPolitical Incorrectness Cliché, HypeHomogeneity

What it Means for the Future of Work VETERANSBOOMERSGEN XGEN Y Technology Attitudes NecessaryEntertainingSupportiveTransparent ProcessTangible Standards Endless Choices Employee Input Elected Representatives PlaceRewarding Workplace Fulfilling Workplace Unique Workplace Learning Workplace

Psychology of the Workforce TRADITIONAL PSYCHOLOGY21 sT CENTURY PSYCHOLOGY Command and controlActive leadership Individually focused workCollaborative project work Influence through organizationInfluence through communities Managed flow of informUnstructured flow of information Managers as expertsKnowledge workers as experts Job securityEmployability Work = IncomeWork = enrichment and income Employer-defined career planningIndividual-designed experience portfolio Clear boundariesNo boundaries DiscretionBlogging Inward-looking perspectiveOutward-looking perspective Relationships by proximityRelationship by networks

FOCUSCOLLABORATELEARNSOCIALIZE The Workplace Has Changed

Baby BoomersGeneration XGeneration Y One more thing to do, another thing to learn The best way to stay in touch Not nearly as good as instant messaging and blogging Instant Messaging Another distraction popping up on my screen A good, quick way to get things done Like breathing – I can carry on 7 conversations at once Text Messages For techie kidsGood for short messagesWhat I do all day long Mobil Video Messaging No ideaA noveltyCommon place PowerPointEffective and professionalMy right armPretty boring in a speech & hard to make interesting Face-to-face Meetings VitalKey. I need to know people to understand what’s important Uncomfortable, confrontational and overly formal Search Engines Useful but not trustworthyHow did we survive without Google and Wikipedia My super-tool. My home page and lot’s more Conference Calls The next best thing to a meeting The way we work these days An opportunity to multi- task while “listening” A Change in Communication

Industry Trends Traditional Ways of Working: Emerging Ways of Working Focus on work Focus on place Performance based on results Performance based on “time in” Mentoring and coaching Supervision Virtual teams, mobile individuals Team members co-located Space design based on functions and tasks, provided “just in time” Space designed based on hierarchy and held “just in case”

TraditionalNew AgeFlexible Metric Characteristics 250 RSF per work setting 188 RSF per person 50% Utilization 200 RSF per work setting 100 RSF per person 67% Utilization RSF /work setting 65 RSF per person 85% Utilization Per person Changing Metrics

The Generations at Work Employers who understand and embrace the different work styles of each generation will be more successful in recruiting and retaining talent.