The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry in Israel By: Sarah Auslander Advisor: Michal Eitan The Design Management Program, M.Des Bezalel Academy of Art and Design

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry Part 1. The Designers Role in an Innovation Driven Development Process

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry Part 2. The Designers Role in The Wind Energy Industry WHAT IS INNOVATIVE ABOUT THE WIND INDUSTRY? TYPICAL INNOVATION PROCESS. THE CHALENGE. THE DESIGNERS ROLE. A GAP.

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry LITERATURE REVIEWINTERVIEWS

מגישה_שרה אוסלנדר מנחה_מיכל איתן רוח היא תנועה של חלקיקי אויר רבים יחד בכיוון מסוים מקומו של מעצב בתעשיית אנרגית הרוח מקור: 1: GWEC global wind report : WWEA press release, Feb.. 21, The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The Industry- facts GW INSTALLED WIND POWER SUPPLY 1% OF THE WOLDS’ ELECTRIC DEMAND 24% GROWTH PER YEAR SINCE % OF WEST DENMARKS’ ELECTRICITY FROM WIND 37 B$ IN 2007 ESTIMATED 170,000 GW INSTALED ,000 PERSONS EMPLOYED AROUND THE WORLD 1 2 2

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The Industry – influencing factors POLICY. SOCIETY. TECHNOLOGICAL ADVANCE. PRICE OF OIL. POLTICAL STATE & STABILITY.

מגישה_שרה אוסלנדר מנחה_מיכל איתן מקומו של מעצב בתעשיית אנרגית הרוח The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The Industry – about wind

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The Industry – wind turbine

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The Industry – wind turbines

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The Industry – innovative?

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The process

מגישה_ שרה אוסלנדר מנחה_ מיכל איתן מקומו של מעצב בתעשיית אנרגית הרוח The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The process

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The process

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The process

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The process

סיכום תעשיית אנרגית הרוח The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The process

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The process

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The Designers Role MODULARIZING THE POWER INDUSTRY AIDING THE INDUSTRIES RELATIONSHIP WITH THE CONSUMERS CHANGING THE INDUSTRIES CONCEPT OF TURBINES FROM TECHNOLOGY TO PRODUCT CHANGING THE CONSUMERS COCEPT OF ENERGY FROM UTILITY TO PRODUCT

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry The Gap

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry THANK YOU.