UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! 1CITE BootCamp January Technology Entrepreneurship Boot Camp Sponsored by Jackson Walker

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Anita Leffel, Ph.D. Assistant Director, Center for Innovation and Technology Entrepreneurship College of Business Department of Entrepreneurship and Technology Management 2 Welcome

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Today’s Speakers (morning) CITE BootCamp January 2011Slide 3 Dr. Anita Leffel, Assistant Director of CITE, Faculty of Business Natasha Arguello, UTSA Business Librarian Alexander Garner, Founder Yumix and UTSA Alum Pat Condon, Co-Founder Rackspace Dirk Elmendorf, Co-Founder Rackspace Will Borcher, Attorney with Jackson Walker LLP

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Today’s Speakers (after lunch) CITE BootCamp January 2011Slide 4 Deb Bolner Prost, CEO It’s 2 Cool, Ltd. and Prost Marketing, UTSA Alum Stephanie Chandler, Partner, Jackson Walker LLP John Dewey, Vice President ITM, Inc Morrison Woods, Director SBDC San Antonio David Clark, Director Investment Services, T3DC

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! What is Entrepreneurship? Who are Entrepreneurs? 5

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! “At the heart of entrepreneurship is the desire to create. Technological innovation is the foundation for creating new enterprises, and the spirit of entrepreneurship is the catalyst for turning these innovations into reality. “ 6

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UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Inventors create new technologies (ideas) Entrepreneurs create new business (money) Which one has the better return on investment (ROI)? 8

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Entrepreneurial exceptions… not the rule. 9

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Six Steps to Acting like an Entrepreneur ! Lean Start-up Business Model Canvas Customer Development 10 Tools A Commuter's Handbook to Entrepreneurship by Anita Leffel|| Cory Hallam|| Matthew Gonzales

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Steve Blank: It dawned on me that the plans were a symptom of a larger problem: we were executing business plans when we should first be searching for business models. We were putting the plan before the planning.

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Steve Blank: (after) National Science Foundation classes the reaction of tenured professors who were leading their teams in commercializing their science went back to their schools and asked, “How come we don’t offer this class to our students?” The Lean Launch Pad curriculum

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UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Problem: UnknownSolution: Unknown Lean Startup Customer Problem + Product Features are Unknown Source: Eric Ries

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UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT!

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UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Let’s take your ideas to the next stage! 18

UTSA Colleges of Business and Engineering TAKE YOUR TECHNOLOGY TO THE LIMIT! Agenda 9:00 - 9:30 Welcome – Entrepreneurship Tools 9:30 – 9:45Researching Product and Customer 9:45 – 10:15 On Funding a Business 10: :30 a.m.Break 10: :30 Keynote, the Rackspace Story Pat Condon and Dirk Elmendorf, Founders of Rackspace 11: :15 p.m. Intellectual Property: How to protect your idea and brand 12:15 – 12:45 Lunch 12:45 - 1:30 Marketing your new idea 1:30- 2:15Legally structure your company and raise cash 2:15- 2:30 Break 2:30 – 3:00Manufacturing 3:00 - 3:15 p.m.Small Business Development Center Resources 3:15- 3:45Business Plan and Pitch 3:45Close CITE BootCamp January 2011Slide 19