Social Media 101: Facebook
Agenda Personal Background Social Media Background Why Facebook? How do you use Facebook, in general? – Setup of group page – What should you do? – What shouldn’t you do? Increase Following & Engagement Helpful Hints, Tools, & Sites
Personal Background Kevin MacDonald CMA – Business Coach – CMA; Lean Six Sigma Training – Black Belt – Lover of Social Media
Social Media Background Kevin MacDonald CMA Twitter since March Facebook since January 2008 – Edmonton Oil Kings Fan Bus LinkedIn since July 2007
Social Media History
Why Facebook? Volume BILLION! Demographics
Why Facebook? Volume BILLION! Demographics – 4 th Highest Income - $70k/yr Revenue Per Mobile Visit: – 2 nd Highest Per Social Media Platform - $1.55 via tablet - $0.42 via smartphone
What Does Facebook Look Like?
Page Setup Graphics Banner Photo
Copyright Infringement No Call to Action No Sales Pitch No Contact Information But Do Keep it Fresh!
Banner Photos
Page Setup Graphics Banner Photo
Call To Action
What To Do? Consistency Variety Pictures Videos Articles
Why Pictures & Videos?
Variety
What To Do? Consistency Variety Have Fun!
Have Fun Fun Video Serious Article with a Picture
What To Do? Consistency Variety Have Fun! Posting Length (80-89 words or 250 Characters)
Long Post
What To Do? Consistency Variety Have Fun! Posting Length (80-89 words or 250 Characters) Post Between 5am and 1pm or When Your Followers are Online
Posting Time
What To Do? Consistency Variety Have Fun! Posting Length (80-89 words or 250 Characters) Post Between 5am and 1pm or When Your Followers are Online Know Your Community & Engage Them
Know Your Audience
Your Fans, people that have liked your page People Reached: People who have at least scrolled past your posting since it was on their newsfeed.
What Not To Do? DON’T SELL!!!!! Don’t Self-Promote Yourself but Add Value Don’t Pay for Likes
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What Not To Do? DON’T SELL!!!!! Don’t Self-Promote Yourself but Add Value Don’t Pay for Likes Ignore Mad Customers
Mad Customers Don’t Ignore Them – Acknowledge them as fast as possible (don’t delete) – Identify problem – Engage them and have a conversation – Show them and others that you are doing something about it
Why People Like Your Page? Discounts, Offers, Competitions
Discounts / Offers
Contests
Why People Like Your Page? Discounts, Offers, Competitions Brand is Apart of a Person Entertainment Value
Helpful Hints Use Tools (Analytics, Hootsuite, etc.) Posts shorter than 250 characters have 60% more engagement than longer posts Thursday and Friday have 18% better engagement than other days of the week Question posts have double the engagement of non-question posts
One-on-One Coaching One hour per seminar purchased Doesn’t expire Coaching Available with Kevin or…. Jim Zittlaw – Social Media Specialist for DESCA – MacEwan University – Bachelor's Degree – Professional Communication
Please Remember!
Any Additional Questions?
Sites to Help You Site with Pictures
Articles To Read 5 Customer Service Mistakes to Avoid When Using Social Media 5 Customer Service Mistakes to Avoid When Using Social Media How to Build a Social-Media Strategy That Works How to Build a Social-Media Strategy That Works Which Analytics to Track on Facebook A 9-Step Guide to Creating a Social Media Marketing Plan A 9-Step Guide to Creating a Social Media Marketing Plan How to Setup a Social Media Business Strategy How to Setup a Social Media Business Strategy
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