Stimulating the demand for innovation – Futuris Conference April 1st 2009 Henriette van Eijl Coordinator, Lead Market Initiative EC, DG Enterprise, Innovation Policy

Outline: 1)Demand side policy in practice: some lessons learned from the Lead Market Initiative: EU demand-side innovation policy 2)Challenges: A.For policy activities B.For measuring impact

The idea…. Demand side policy in practice: Lead Market Initiative

Supply-side measures Demand-side measures - regulation - procurement - R&D funding - Equity support - Fiscal measures … - standardisation - clusters? Package = LMI The Lead Market Initiative (LMI) is complementing supply-side innovation policy

Lead Market Initiative = coherent, short-term, demand-side instrument mix + 6 sectors + governance structure

Standardisation Labelling Certification Legislation Public Procurement Complementary Actions Networks of European Contracting Authorities to foster demand for innovation EU Recommendation for interoperability Financial support (CIP) for market replication projects Guide on funding available for RE demonstration and pilot projects Product performance standards e-Health Sustainable construction Protective textiles Bio-based products Recycling Renewable energies 2 nd generation of Eurocodes SMEs guide on collaborative working schemes in construction Network to be set up by DG INFSO Waste Framework Directive Lead Market Areas Policy tools Screening of national building regulations CEN Packaging Standards Introduce the Electronic Health Insurance Card Training platform for buyers and users FP7 call on bio- refinery pilot plants Mandatory national targets for 2020 Mix + markets = action plans EU Patient Smart Open Services large scale pilot funded Inventory of legislation affecting bio- based products Inventory of all relevant standards

Governance: Who are involved in the LMI? Member States: Ministries of Economic/ Science Affairs, European Council, Competitiveness Council Standardisation, public procurement and regulatory organisations. Stakeholders: business organisations, NGOs, regional and local business organisations, European Technology Platforms etc. Networks: EEN, industry/SME networks, cluster networks EC internal coordination: 15 different DGs, both sector and regulatory departments of the EC.

2. Challenges for policy activities: Many routes for EU demand-side innovation policy….

1. Apply lead market approach to other markets 2. Add new instruments 3. Connect demand and supply side innovation policies better 4. Bridging demand (emerging social needs) with supply (of innovations) 5. Connect demand side policy to grand challenges

3. What evidence is there available for demand-side innovation policy?

A. What is the rationale to focus areas for demand-side measures? For using single measures? For developing packages of measures?

B. How to measure impact of demand- side innovation policy? Indicators of demand for innovations? Single measures and systems? Member States, EU, global?

C. Bonus question: Who should develop and implement demand-side innovation policy? New role for public private partnerships Users: end-users, public procurers, B2B

References: Homepage DG enterprise: Homepage European innovation policy: Homepage Lead Market Initiative: Contact address LMI/ Henriette van Eijl: Thank you for your attention