History of Sports and Entertainment

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Presentation transcript:

History of Sports and Entertainment Chapter 2

A Brief History of Leisure Sports and Entertainment are leisure activities for the purpose of enjoyment. Consumers need free time and discretionary income

A Brief History of Leisure Used to be pastimes just for the wealthy - needed time and money available. Labor unions fought for and won higher wages, better working conditions, and better working hours.

Entertainment for Everyone The creation of public transportation got the people to the venues Thomas Edison invented the kinetoscope – a device for viewing moving pictures Other inventors – Lumiere brothers and George Eastman – contributed to motion picture technology

Entertainment for Everyone Further inventions such as the nickelodeon helped the entertainment industry grow from silent movies to full-sound films In 1927, The Jazz Singer premiered as the first talking movie.

Entertainment for Everyone Canadian-born actress Mary Pickford was the world’s first international movie star Babe Ruth set records in baseball that would stand for decades.

Entertainment for Everyone Entertainment and Sports were a welcomed distraction from the hardships of the Great Depression They were a relief from the trauma of World War II

Development of Sports and Entertainment Marketing William “Bill” Veeck Owned Cleveland Indians and Chicago White Sox Known for Sports Marketing Innovations Believed consumers wanted to be involved Fireworks, dazzling scoreboards, special-event nights Made events more profitable

Development of Sports and Entertainment Marketing Adolph Zukor Founded Paramount Pictures Knew how to entertain people Drew big box-office crowds Owned a chain of theaters

Similarities and Differences Lakers or Knicks game See Spike Lee, Jack Nicholson, or Salma Hayek watching Shaquille O’Neal or Keith Van Horn People Magazine Sports and Entertainment Stars

Sports Figures Have exposure on television Have exposure in magazines Have exposure in advertising Have sold clothes, perfume, athletic shoes, and cars

Sports Have created TV channels Have inspired Movies Have been recorded in books Have their own video games Have theme restaurants Have created fashion trends Have created magazines