Innovation in Commercial Earnings & Passenger Convenience Brand Building with Indian Railway Cable Casting Innovation in Commercial Earnings & Passenger Convenience www.cablecasting.in

Agenda Sl. Agenda Duration 1. Project – An Introduction 2 Min 2. About the Presenter 3. Our Expertise 4. About CableCasting 10 Min 5. CableCasting – Advertisement Benefits 5 Min 6. Our Competitive Rates & Eyeball 3 Min 7. Benefits for State Govt. to Advertise with Us. 8. How do we go Ahead? 4 Min Total Duration 30 Min

Experience to work with Key Global, Technology Oriented Companies as About the Author Experience to work with Key Global, Technology Oriented Companies as WIPRO - USA & India JP Morgan Chase Lehman Brothers, Morgan Stanley. Experience to work with Government Enterprise at India, Bihar, Singapore & USA.

About Us After gaining 13 Years of experience across the Globe, Decided to comeback to state to contribute my bit, to our Motherland. Implemented end-to-end CableCasting, first time in History of Indian Railway, a feat in the arena of Information Technology, for the entire state to feel proud of. Implementation by PI Systems Pvt Ltd, founded at Patna in early 2008 Complete Solution was achieved with all indigenously designed IT Software Architecture & developed by people of Bihar.

Hindustan, Page 1, 12 May 2013

About Us / CableCasting We own Sole Media Rights for 5 Years at Patna Jn. Such model existed only in developed countries like USA & China & now in Patna. Yet again, we are coming up with uniquely developed, first time in India, the Online Connectivity with Satellite to tell the Location/Speed/Expected Departure Time/ Coach Position etc for the people of Bihar right at your phone display.

Our Work Exposure in Bihar Experience to work with Indian Railway for many Locations across Bihar, viz. Patna Hajipur Muzaffarpur Barauni Begusarai Khagaria Sonpur

Advertise in front of 3.5 – 4 Lakh Eyeballs Daily at Patna Junction. Our Exclusivity Advertise in front of 3.5 – 4 Lakh Eyeballs Daily at Patna Junction. We own Sole Electronic Media Rights over Cable Casting at Patna Junction for next five Years [till 2018]. Location to influence people all over the state, 24 x 7.

PI Systems Pvt Ltd – ISO Certified Bihar Based IT Company National Coverage PI Systems Pvt Ltd – ISO Certified Bihar Based IT Company

Key Point about Patna Jn. Visitors from all Caste, Creed, Region & Religion. Connects all key cities of Bihar/India. Common waiting & boarding spot for people from rural or urban, rich or poor. Patna Railway Station is most important entry/ exit point for Brand Ambassadors of Bihar.

About Our Large Displays Two Large Screen [7’ x 5’ Feet] with extremely bright and catchy display. Visibility from distance of more that 80 Meter Installed at both the Major Entry Points at Patna Jn.

One of our Extremely Large display at Karbighaiya 12

About Our Mid Size Displays Thirteen Screen of Size 12 Sq Feet placed at Platform Number 1,2,3,4,5. Visibility from a distance of more that 50 Meters. Installed at even distance for maximum viewer ship and Complete Platform Coverage

One of our Mid Size display at Platform No - 1

How will you Ads Look Here Train Time Table at a Glance. How will you Ads Look Here

Innovation Continues ! !

Utilize this innovative Platform to educate people about your Product. Be Wise…Choose Right. Utilize this innovative Platform to educate people about your Product. Promote Your Brand Information Dissemination & Awareness Campaigns highlighting your growth.

Why investments with us will pay rich dividends?

Television / Regional Channel CableCasting Only Females watch Television between 10 AM till 7:00 PM Not restricted to specific gender viewers between 10 AM till 7 PM, which play a relatively less significant role in decision making in Indian Society & that too with a hefty price tag. Choice to Switch Channels No option to switch across hundreds of Channels available in Set top Boxes. Public trust on these channels is less due to poor brand Value/Name. Advertising with Railways, an Universally known Brand, is always a Plus.

Our Future Expansion Plans Phase II – 3 Years from Now Implementation of Video Streamer SOCS at Patna Jn Implementation of similar solution to other key cities of India viz. Delhi, Bangalore, Kolkata & Chennai. Intend to deploy manpower from Bihar for all other cities implementation. Our Future Expansion Plans Phase II – 3 Years from Now