The Home of Food Extending Channel 4’s commitment to food online The time is right for Channel 4 to do in New Media what it has done so successfully.

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Presentation transcript:

The Home of Food Extending Channel 4’s commitment to food online The time is right for Channel 4 to do in New Media what it has done so successfully on-air, and breathe new life into the tired old world of online food content

The Home of Food channel4.com/food The Vision Practical yet inspiring Informative Humorous Showcase Interactive To stimulate debate Innovative

The Home of Food “Beats any of the other wannabe cooking programmes on other channels” “Your show has motivated me to get back in the kitchen. I had forgot how much fun it is to cook” “The programme is an inspiration. I just wanted to let you know” “At last we have a food programme where you can actually learn something about cooking” “At last someone grows and cooks food that is interesting, healthy and simple” “Serious added value, unique proposition and compelling TV”

The Home of Food

Video On Demand Get even closer to our content Greater engagement Extend the reach of your campaign Limited commercial clutter Upmarket and young audience Opportunity to target food programming Available on PC and also via TV

The Home of Food The proof is in the pudding 6m page impressions +500% 800,000 unique users +300% The most popular food website in the UK* Much younger than UKTV or BBC Food Average dwell time c.5 minutes Spikes in traffic driven by on-air programming *source: comscore

The Home of Food On-Screen and Online working together Fusing channel4.com/food & on-air strengths

The Home of Food Channel 4 will create a 30” spot for you in association with channel4.com/food to run in relevant programming on Channel 4 and More4 This spot will drive viewers online to channel4.com/food where we will design and build a bespoke microsite Opportunity to use ‘as seen on channel4.com/food’ on pack and via in-store promotion

The Home of Food channel4.com/food spot – How it could look