Where is our Market Headed? Presentation to Canadian Bison Association November 23, 2009
YTD bison slaughter - USDA Processors Face Tight Supplies
YTD bison slaughter- USDA
Prices Stay Near Historic High Consumers staying with bison
Custer Sale Results 2009 Demand strong for females Average Price – 2009 vs. 2008Ave. Price Per Lb vs. 2008
What’s Ahead?
Top trends Retail sales will continue strong More demand for low-end cuts Casual dining struggling
Top trends People want a community around food The story around food is important
Top trends Green cooking seen as a efficient, healthy and a good value
Top trends Local is surpassing organic as a key motivator Consumers also looking for locale
Top trends Restaurant menus increasingly carrying calorie count and other nutritional info
Top trends Americans looking for tighter controls People don’t trust conventional food system
Beyond the recession: A fundamental shift in the marketplace
A new focus on responsibility
U.S. Population
“ The Responsibles are in the vanguard and represent 38% of Americans 18 and older, or about 86 million people…They tend to be well-off but not wealthy, and they have done many things that people in the other groups haven't, such as buying a household appliance on the basis of its energy rating or a product because they like the values of the company that made it.
“ They do not fit neatly into any political category: a third are liberal, 37% are conservative, and 28% are moderate. They are younger than the Skeptics and more diverse and look more like what America will look like in 20 or 30 years. Source: TIME Magazine
Our challenges/opportunities Food safety Continued promotion Non-commoditization and New producers
Promotion Focus on foodservice Marketing materials Continued public relations Education/Outreach Farmers Market Promotion
Recruiting a new generation USDA Price Report NBA Checkoff
AND..... (DRUMROLL, PLEASE)......Coming soon
Bison Producers’ Handbook 30+ authors Experts from U.S. and Canada All new information Best resource available
Thank You Join us: January – NBA Annual Conference Renaissance Hotel – Denver, CO January – GTSS National Western Stock Show