The Creations of Jason Salavon in Postpopism: The Contemporary Cultural Zeitgeist and Progression of Warhol’s Pop Art into the Realm of New Media
“I think every painting should be the same size and the same color so they’re all interchangeable and nobody thinks they have a better painting... And if the one ‘master painting’ is good, they’re all good. Besides, even when the subject is different, people always paint the same painting.” — Andy Warhol “When you start to think about you’re one of six and a half billion individuals—what uniqueness means in that kind of context… This idea that one’s identity is defined by the choices they make, the car they drive, the clothes they buy, the kind of couch they have—as one of the many ways of representing one’s identity, is interesting to me…” — Jason Salavon
Comparing the Epochs Modernism, Postmodernism, & Post-postmodernism ModernismPostmodernismPost-postmodern Hans Hoffman - "The Gate", 1959–1960 Andy Warhol - “Campbell's Soup I”, 1968 Jason Salavon – “Every Playboy Centerfold, the 1980s”, 2002
Comparing the Movements Pop Art & Post-Popism Pop Art (Warhol) Post-Popism (Salavon) Embraces Industrialization (Production)Questions Service Economy Uses Graphic Design for Visual RepresentationAnalyzes Visual Design Contains Consumer IconographyDeconstructs Iconography MetonymMetaphor Art is found in everyday lifeArt provides a micro-narrative for life Embraces TechnologyRelies on Technology SingularityPluralism SurfaceDepth Artist as AuthorArtist as Storyteller Visual ArtistsConceptual & Visual NaiveteHumanitarianism, Culturaly Aware Demolishing Elitist GalleryExamines Cultural Engineering Be Consumed in MediaOur Mediated Environment is “Mundane” Embraces Hyper-CapitalismQuestions Hyper-Capitalism
Subject in a Super-Capitalist State Reliance on media for information, entertainment, and cultural identity Media market is dominated by seven multinational corporations One company, one brand, one logo Naom Chomsky and “corporate fascism” “Do we still have freedom of choice?” “Are we all generic and lumped into identity slots?” “What structures in media perpetuate these trends?” Cultural Engineering
Columbus Museum of Art (CMA) CURRENTS: Jason Salavon 1) Abstract treatment of contemporary culture 2) Transforms the mundane structures of media 3) Reveals repetition, scripting 3) Addresses the marginality of the consumer 4) Questions the marketability of consumer iconography Columbus Museum of Art - CURRENTS: Jason Salavon Web Portfolio of Jason Salavon
Field Guide to Style & Color
Catalogue to the Sun and Moon
100 Special Moments The Little Leaguer & The Newly Weds
100 Special Moments The Kids with Santa & The Graduate
Portrait (Hals) (2009) and Portrait (Rembrandt) (2009)
The Late Night Triad 2003 Part I: The Tonight Show with Jay Leno Part II: Late Night with Conan O'Brien Part III: Late Show with David Letterman
Everything, All at Once (Part III)
Conclusion Postmodern or Post-postmodern Progression of Warhol’s Pop Art into New Media, Digital Age Micro narratives via amalgamations A new perception of the media around us “Do we still have freedom of choice?” Marginalize the media Irony Impact of his work