Web 2.0 8th Training seminar of the OLAF Anti-Fraud Communicators' Network (OAFCN) Deterring fraud by informing the public Anti-Fraud Communication and Web 2.0: new technologies, new tools, new audiences

Evolution of Web communication (1) 1972 : Internet Web : Internet Web 0.0 (electronic mail) (electronic mail) 1990 : Web 1.0 or static web 1990 : Web 1.0 or static web The World Wide Web was created in 1989 by Tim Berners-Lee and Robert Cailliau, working at the European Organization for Nuclear Research (CERN) in Geneva and released in The World Wide Web was created in 1989 by Tim Berners-Lee and Robert Cailliau, working at the European Organization for Nuclear Research (CERN) in Geneva and released in (electronic mail) (electronic mail) sites available with sites available with chat (initially: Instant messaging): real-time text-based communication chat (initially: Instant messaging): real-time text-based communication between two or more participants over the internet between two or more participants over the internet Peer2peer (files sharing) Peer2peer (files sharing) Texts Texts Images Images Links Links

Evolution of Web communication (2) Web 2.0 or interactive web Web 2.0 or interactive web The term was first used in the O'Reilly Media Web 2.0 conference in The term was first used in the O'Reilly Media Web 2.0 conference in Web 2.5 or e.governance, e.business Web 2.5 or e.governance, e.business … Web 3.0 or semantic web ( a term coined by Tim Berners-Lee, the man who invented the (first) World Wide Web) i.e. it's a set of standards that turns the Web into one big database connected through whatever media, from 3D virtual worlds to Web-connected bathroom mirrors … Web 3.0 or semantic web ( a term coined by Tim Berners-Lee, the man who invented the (first) World Wide Web) i.e. it's a set of standards that turns the Web into one big database connected through whatever media, from 3D virtual worlds to Web-connected bathroom mirrors … Web 4.0 symbiotic web (permanently connected) … Web 4.0 symbiotic web (permanently connected)

Differences between web1.0 and web2.0 Web 2.0 Web 2.0 * bottom-up communication * bottom-up communication * user-centric web applications * user-centric web applications * ideal information is generated * ideal information is generated by the users themselves by the users themselves Web 1.0 Web 1.0 * top-down communication * top-down communication

Web2.0 based main applications (1) Web2.0 led the creation online communities: Social-networking sites (connecting people) Social-networking sites (connecting people) Social-bookmarking (collaborative tagging, social classification, Social-bookmarking (collaborative tagging, social classification, social indexing, and social tagging) social indexing, and social tagging) Wikis Wikis Blogs (originally WebLog) Blogs (originally WebLog) Rich internet Applications (RIA) Rich internet Applications (RIA) Vodcast/podcast Vodcast/podcast RSS RSS Ezines Ezines Minisites Minisites Games online Games online

Web2.0 based main applications (2) Social-networking sites provide a variety of ways for users to connect, share, create, collaborate, re-mix contents, interact provide a variety of ways for users to connect, share, create, collaborate, re-mix contents, interact connect friends (usually with self-description pages) from categories such as former classmates connect friends (usually with self-description pages) from categories such as former classmates recommend systems linked to trust recommend systems linked to trust

Web2.0 based main applications (3) Wikis Knowledge sharing Knowledge sharing Page or collection of Web pages designed to enable anyone who accesses it to contribute or modify content Page or collection of Web pages designed to enable anyone who accesses it to contribute or modify content Originally WebLog as of December 2007: 112 million blogs over the world Originally WebLog as of December 2007: 112 million blogs over the world Web sites, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video Web sites, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic Readers can leave comments in an interactive format Readers can leave comments in an interactive format

Web2.0 based main applications (4) Types of blogs Personal blog referred to as "microblogging", such as websites on Twitter. With text-based posts of up to 140 characters in length, bloggers can share thoughts and feelings instantaneously with others. As it is possible to post messages by SMS, RSS, or through an application such as Facebook, it is much faster than ing. Personal blog referred to as "microblogging", such as websites on Twitter. With text-based posts of up to 140 characters in length, bloggers can share thoughts and feelings instantaneously with others. As it is possible to post messages by SMS, RSS, or through an application such as Facebook, it is much faster than ing. Corporate blogs: for marketing, branding or public relations purposes Corporate blogs: for marketing, branding or public relations purposes Vlog: a blog comprising videos Vlog: a blog comprising videos Linklog: comprising links Linklog: comprising links Sketchblog: containing a portfolio of sketches Sketchblog: containing a portfolio of sketches Photoblog: comprising photos Photoblog: comprising photos Tumblelogs: with shorter posts and mixed media types Tumblelogs: with shorter posts and mixed media types

Web2.0 based main applications (5) Social bookmarking or folksonomies (from folk + taxonomies) user generated taxonomy = practice and method of collaboratively creating and managing tags to annotate and categorize content user generated taxonomy = practice and method of collaboratively creating and managing tags to annotate and categorize content bottom-up classification systems that emerge from social tagging. In contrast to traditional subject indexing, content is generated not only by experts but also by creators and consumers. bottom-up classification systems that emerge from social tagging. In contrast to traditional subject indexing, content is generated not only by experts but also by creators and consumers. Usually, freely chosen keywords are used to bookmark items instead of a controlled vocabulary Usually, freely chosen keywords are used to bookmark items instead of a controlled vocabulary storing, sharing, and discovering web bookmarks storing, sharing, and discovering web bookmarks =0 =0 =0 =0

Web2.0 based main applications (6) Rich internet Applications (RIA) Rich internet Applications (RIA) web applications that have the features and functionality of traditional desktop applications web applications that have the features and functionality of traditional desktop applications (can be connected with other media as SMS) (can be connected with other media as SMS) Photos management Photos management

Web2.0 based main applications (7) Vodcast/podcast Vodcast/podcast online delivery on demand of video/audio clip content online delivery on demand of video/audio clip content Ezines periodic publication distributed by or posted on a website periodic publication distributed by or posted on a website As on social-networking websites, users can: As on social-networking websites, users can: add comments and tags add comments and tags send the article to friends send the article to friends

Web2.0 based main applications (8) Minisites Minisites Time capsule project by Yahoo! Inc. where users could contribute to a digital legacy of how life was in Time capsule project by Yahoo! Inc. where users could contribute to a digital legacy of how life was in At the time of the closing of the capsule, the total number of submissions was 170,857. The highest number of contributions, (32,910) came from the age group. At the time of the closing of the capsule, the total number of submissions was 170,857. The highest number of contributions, (32,910) came from the age group An intuitive 'at-a-glance' module built with the Google News aggregator, a perfect means to distill complex data into a simple, ambient information source. An intuitive 'at-a-glance' module built with the Google News aggregator, a perfect means to distill complex data into a simple, ambient information source.

Web2.0 based main applications (9) RSS (Really Simple Syndication or Rich Site Summary) RSS (Really Simple Syndication or Rich Site Summary) Allows users to suscribe to receive information from websites that are updated regularly Allows users to suscribe to receive information from websites that are updated regularly

Web2.0 : the citizen-oriented communication tool Users are the point Users are the point Data transformability (e.g. blogs) Data transformability (e.g. blogs) Collective intelligence and continuous improvement: « applications that get better the more people use them » Tim OReilly Collective intelligence and continuous improvement: « applications that get better the more people use them » Tim OReilly Which lead: to focus communication on individualities rather than audience as a whole to focus communication on individualities rather than audience as a whole to be heard more, give the floor to your listener to be heard more, give the floor to your listener

Web2.0 in a Citizen day Internet in our daily life: 1973: UK and Norway first join the Internet thanks to 1 computer each 1973: UK and Norway first join the Internet thanks to 1 computer each 1984: computers connected 1984: computers connected 1992: computers connected 1992: computers connected 1996: computers connected 1996: computers connected 1999: computers connected 1999: computers connected 2007: computers connected 2007: computers connected

Web2.0 in a Citizens day Web2.0 in a Citizens day

Web 2.0 Thanks! Unit D1 Spokesperson, Communication and Public Relations